Cafe.com press release
Inflation Blues Got You Down?
How About a Free Social Cup Of Casual Gaming?
NY, NY, May 8, 2008 – Cafe.com, the social gaming site that offers casual gamers a place to Play, Win, Meet and have fun, is proving itself to be recession-proof in these challenging times with an always free-to-play strategy that continues to defy the U.S. economy. While the cost for real-world goods, like gasoline, bread, pasta, milk and other essentials continue to rise, Cafe’s single- and multi-player casual games, provide hours of free family-friendly entertainment.
CEO Roman Nouzareth points to the viral nature of Cafe.com’s social networking platform that has helped fuel its rapid growth since its launch last month. The site offers close to 50 quality free online games with easy ways for members to invite their friends, importing contacts from email and social networks. New members in turn, invite their friends, and so on. And, according to Mr. Nouzareth, they’re not attracting the typical male-dominated action shoot-em-up youth market. “Our demographics mirror the larger casual gaming sector, with a highly-educated, decidedly female skew and an average median age of 35,” explained Nouzareth.
”Our formula is quality online games + social networking + free = success,” continued Nouzareth. “It’s like opening a bagel store, serving free bagels and coffee, and encouraging the patrons to socialize with one another. A true win-win for everyone,” he added.
With its new games web site, Cafe.com hopes to make micro-transactions and rich-media advertising the standard business model for online gaming moving forward. And the company is putting it’s money where it’s mouth is, literally, by giving away 10,000 CafeCoins to each new member as our way to combat the economic blues.
In fact, Cafe.com’s internal economy, based on its CafeCoins, is thriving within the social gaming community, as members are spending their virtual coins on everything from special powers within games, called “game boosts,” to new clothing and accessories for their 3D MiniMe personas. Who says you can’t buy a personality? In Cafe.com, you can even spend your coins on emotive expressions, athletic movements and other virtual personality enhancements for your MiniMe to really stand out in a crowd.
“Micro-transactions have become mainstream in Asia, where S. Korean multi-player games like Kart Rider and Chinese gaming portal QQ have reaped tremendous returns. With CafeCoins, members can purchase special powers and other in- and around-game virtual items that make Cafe.com one of the first social gaming sites in the U.S. to adopt a micro-transactional business model and it’s catching on in a big way with gamers of all skill levels,” Nouzareth noted.
Tags: Games Related