Videogamer.com transforms into Haze launch portal
Hertfordshire, England, May 16 2008: VideoGamer.com has today published a Launch Zone dedicated to Haze™, the PlayStation 3 exclusive FPS from Ubisoft and Free Radical Design. The Launch Zone is the first of its kind in the UK, compiling all text and video coverage of the game on VideoGamer.com into a single portal, complete with a countdown clock to launch. Gamers will also be able to enter a competition to win their copy of the game, out on May 23rd.
The Launch Zone represents the first stage of the online campaign on VideoGamer.com, to be followed by a Homepage Takeover Skin, video pre-roll, and PS3 Channel Takeover next week.
The online campaign was co-ordinated between Pro-G Media, publisher of VideoGamer.com, and media planning agency Maxus.
“We’re committed to offering game publishers new and unique opportunities to market their products online in ways that really capture the audience, in addition to our foundation offerings,” said Adam McCann, Operations Director at Pro-G Media. “’Media first’ campaigns such as this Launch Zone are prime examples of how this can be done.”
Matthew Waghorn, Senior Planner at Maxus Added “Audience engagement is a fundamental of any plan, and to do so with gamers on their own turf is notoriously difficult. We found working with VideoGamer.com not only allowed us access to a great gamer community, but enabled us to implement in a unique and genuinely engaging way”.
The launch zone can be found here: http://www.videogamer.com/features/launch_zones/12-05-2008-404.html
Tags: Games Related