JOGO Media teams with cdv for in-game advertising
Düsseldorf / New York NY / Frankfurt / Munich, May 28, 2008 – JOGO Media has taken over the in-game advertising account for several games produced by cdv Software Entertainment AG. The first game – developed for a young, trendy, female target group – will appear in the fall of 2008 and offers the ideal advertising environment for marketers of lifestyle products.
In-Game Advertising experts, JOGO Media, will handle all in-game advertising sales for a series of games produced by cdv Software Entertainment AG. To kick off the partnership, JOGO Media will manage the in-game advertising efforts of a new fourth quarter game release that is directed towards a younger female target group.
Dynamic in-game advertising: flexible ad campaign placements within the game
With Europe-wide distribution and local language versions, advertising space within the new game will be adapted according to location and time. Specifically, ad spaces for products are interchangeable and can be updated on a regular basis, just as with other advertising forms such as online advertising. “This project allows us to demonstrate the true flexibility of in-game advertising,” says Hendrik Volp, VP Business Development Europe at JOGO Media. Beyond dynamic ad delivery, JOGO will also offer advertisers extended options to quantify the effectiveness of their brands presence in any of the cdv games.
With the addition of the new cdv games, JOGO extends its current network of sports focused content, to include an expanded range of interests and demographics. CEO Jay Drago “We are pleased that the partnership with cdv will initially provide advertisers with additional opportunities to reach a focused female audience. For many media planners, in-game advertising can still be a bit of a mystery.
The cdv partnership will allow us to further clarify in-game advertising’s effectiveness by delivering a highly desirable audience that is precisely targetable at the regional level.”
cdv Software Entertainment AG is the only German stock-listed full- service provider for gaming. The company distributes a wide range of PC and console games, including adventure games such as ”Jack Keane”, puzzle games such as “Clever! the knowledge game” and action games such as “Jackass – the game”.
“We are thrilled to have chosen JOGO Media as a competent partner with international know-how in the exciting field of in-game advertising. Together we will offer advertisers direct access to their target group, putting consumers into contact with relevant themes and products in an interactive way,” says Arne Peters, COO at cdv Software Entertainment AG.
Tags: Games Related