Archive for June 4th, 2008

Sony unveils in-game ad systems

Wednesday, June 4th, 2008


Advertising Partnership Introduces PS3 as a Dynamic In-Game Ad Platform

FOSTER CITY, Calif. & LONDON, June 4, 2008 – Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced the introduction of dynamic in-game advertising on PLAYSTATION®3 (PS3). Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3’s first partner. This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group.
“The PS3 platform is primed to leverage the high growth potential of the in-game advertising market,” said Phil Rosenberg, Senior Vice President, SCEA. “Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers.”
“PLAYSTATION 3 is undoubtedly the prime opportunity for the in-game advertising industry,” said Justin Townsend, CEO, IGA Worldwide. “Through this partnership with Sony Computer Entertainment, IGA can provide advertisers with a large and valuable global user base of 16-35 year old consumers with disposable income. With our standardized awareness-building advertising formats being delivered directly into people’s living rooms while they play, there are great opportunities for advertisers looking to engage through an entertainment medium outside of the traditional TV spot.”
PS3 provides advertisers with a direct avenue to reach the highly targeted, sought after gaming demographic, and has sold more than 12.5M units worldwide. DFC Intelligence forecasts that sales for the current generation of game systems will pass the 180 million mark by 2011, therefore, reiterating the potential for the in-game advertising market.

Build in Time announced for PC, Mac

Wednesday, June 4th, 2008
Travel through time and build some digital fun with Build in TimeTM

Reflexive Entertainment is proud to announce its 17th game Build in Time, coming this June on PC, and July on Mac.

Lake Forest, CA – June 3, 2008 – Reflexive Entertainment ( is very proud to announce its next casual game: Build in Time™. Scheduled for release this June on PC and July on Mac, Build in Time will take players to the 1950’s and back again as they build homes for customers and help a kid follow his dreams, upgrade his business and grow his family over 60 years of his life.

While managing time is of the essence in this fast-paced building game, it’s the additional touches that truly bring it to life. From the colorful characters, strategic shopping experiences and the nostalgic bits of humorous history, Build in Time has been crafted to inspire and entertain. With optional goals that change story lines and earn awards, there are even more reasons to do your best.

“I really wanted to make a game that I found exciting,” said Build in Time Producer James C. Smith. “We created Build in Time as a way to bring together some of the best game elements from other games that we all enjoyed. With interesting things to construct and upgrade in the neighborhoods, like observatories and putting greens, the skills the players develop as the game progresses really makes them feel like ‘I did it!’ We did plenty of brainstorming before building a design that we felt was awesome, and we’ve been improving it ever since.”

Spanning 6 decades of American history, Build in Time features decade-appropriate music and customers spread over 65 challenging levels. Build in Time will provide an enjoyable gaming experience for everyone in the family when it is released for the PC in late June and the Mac in late July. More information can be found at the Build in Time website:

My Horse and Me 2 scheduled to release in Europe this summer

Wednesday, June 4th, 2008

BIG NEWS!!! hehehe


Atari Rides on the Back of ‘My Horse and Me’ Success with Sequel to FEI Licensed Equestrian Sports and Lifestyle Game Coming to Europe this Autumn

LYON, FRANCE – 4 June 2008 – Atari today announced the forthcoming launch of My Horse and Me 2, the sequel to 2007’s successful equestrian sports and lifestyle video game experience. Boasting the exclusive worldwide license from the world’s foremost horse sports organisation, the Fédération Equestre Internationale (FEI), My Horse and Me 2 is scheduled for European release on multiple platforms in autumn 2008.

My Horse and Me 2 is packed with exciting new features, brand new graphics and animations, and an engrossing storyline to give fans the most complete equestrian experience and the most realistic horse simulation ever seen in a game. The My Horse and Me series are the only games in the world to earn the exclusive license from the FEI, the world’s leading horse sports organisation.

”My Horse and Me is a great success story for Atari as it brought something special to equestrian gamers with its realistic depiction of the horse riding lifestyle. We are taking the realism and entertainment of the original game even further with the sequel,” said Cyril Voiron, VP Brand Management, Worldwide Publishing, Atari. ”Our goal is to establish My Horse and Me 2 as the leading equestrian gaming brand and give players the most authentic and entertaining way to enjoy the horse riding lifestyle in a game.”

“We at the FEI are proud to be associated with the success of My Horse and Me as this is a great series of video games to introduce budding athletes and non riders to horse sports,” said HRH Princess Haya, FEI President. “Youth plays an important role at the FEI as it represents the future for equestrian sports, and we look forward to My Horse and Me 2 bringing even more exciting aspects of horse riding and competing to players.”

My Horse and Me 2 is scheduled for release across Europe this autumn 2008.

LOL available now for DS but only online

Wednesday, June 4th, 2008

The Nintendo DS Game That Keeps The Laughs Coming Is Available Through

SUNNYVALE, CA – May 30, 2008 – Agetec, Inc. today announced that its fun and hilarious Nintendo DS™ game, LOL, is now available for purchase. This unique multiplayer game can only be purchased online through the Agetec website.

LOL has a simple concept that makes it fun and enjoyable for everyone – players must create and present challenges to each other; the more creative the challenge, the more fun everyone will have. After the challenge has been issued and a time limit selected, the challenge is delivered and everyone answers in whatever way they find suitable. After everyone submits their responses, the game host reveals them and everyone votes for their favorite. The one with the most votes wins the round and creates the next challenge. With its impromptu approach to gameplay, the catchphrase for LOL says it best: If the game is boring, you are boring.

“This game is wonderfully unique because it leaves everything up to the players,” says Agetec producer Hiro Fukuoka. “Players create the challenges, make up the answers, and vote for the one they find best. Especially with a group of friends, it’s the most hilarious game there is.”

LOL is rated E for everyone and can be purchased at for $19.99 with free shipping and handling. Only one LOL Game Card is needed for up to four players to join in on the fun!

Darkeden gets 6 new dungeons

Wednesday, June 4th, 2008
Joymax Announces New Darkeden Dungeons

SAN JOSE, Calif. – June 03, 2008 Joymax, an independent developer of interactive entertainment for the global market, has introduced six new dungeons to their vampire-themed massively multiplayer online role-playing game, Darkeden. Anyone who dares to enter the Menegroth dungeons will encounter some of the fiercest monsters and the boss of them all, “Cabracam.” Players who endure the hellish ordeal will be heavily rewarded.

In addition, players can now receive 500% bonus experience points. Available until July 1st, this bonus experience event will help characters to level up faster and experience the entire dark, gothic world of Darkeden.

About Darkeden
A free-to-play MMORPG, Darkeden invites players into a bleak near-future environment and a brutal conflict between three distinct races—vampires, slayers, and ousters. Featuring hand-rendered graphics and an isometric 2D view, Darkeden is easy for novices to learn, yet includes a broad variety of features and character-building options for hardcore players. Darkeden contains hundreds of potential skills and two distinct systems of character advancement, and is available to download and play free of charge.

Darkeden is available for download at

Madden ’09 to use EA’s Backtrack and Training Center features

Wednesday, June 4th, 2008

EA SPORTS BackTrack and the Virtual Training Center Play Key Role in the First Sports Game That Adapts to You

June 3, 2008 – Within the 85 plus new features and enhancements in Madden NFL 09, EA SPORTS BackTrack and the Virtual Training Center allow the gamer to have a unique gameplay experience each time they load up the game. Both Madden NFL veterans and casual gamers new to the franchise can utilize these two features to be competitive in Madden NFL 09 and also improve their overall football knowledge, regardless of their initial skill level.

The Virtual Training Center is a new interactive tutorial mode, set in a holographic environment that aims at teaching gamers fundamental concepts about football strategy and how to use the controls in quick, fun and stylized drills. After players complete these drills, a Madden IQ score is given, and their “My Skills” difficulty settings are automatically set based on their strengths and weaknesses. Throughout their Madden NFL career, the all-new Adaptive Difficulty Engine will continually tailor the difficulty settings as the gamers’ Madden IQ score evolves.

EA SPORTS BackTrack is a new replay learning tool imbedded within the game that dissects plays and shows the player what they should have done in certain circumstances. When a mistake is made, Cris Collinsworth will breakdown where the user went wrong and what they could have done better. For advanced players, EA SPORTS BackTrack will give more technical information such as the play calls that were made and the success rates of the play.

Madden NFL 09 marks the 20th anniversary of one of the best-selling and most critically-acclaimed videogame franchises of all time, and the game will feature adaptable gameplay tailored to every type of gamer, online enhancements and a broadcast style presentation delivering an authentic NFL experience. Madden NFL 09 will be available in stores across North America on August 12.

The graphical enhancements of Madden NFL 09 are extremely impressive and bring the emotion of NFL football to life. Madden NFL 09 features amazing detail to stadiums, weather effects, player models and a whole host of other elements.

Madden NFL 09 will be available for the Xbox® and Xbox 360™ video game systems from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Wii™, Nintendo DS™, PSP® (PlayStation®Portable) handheld entertainment system and is rated E by the ESRB.

Show Me Your Game basketball quiz game announced

Wednesday, June 4th, 2008
Ronald Robinson Entertainment Announces SHOW ME YOUR GAME: BASKETBALL TRIVIATM to Launch for the PC

Richmond, Virginia, June 3, 2008 – Test your Women’s Basketball Knowledge with the New Release from Ronald Robinson Entertainment “SHOW ME YOUR GAME”

Remember the Schoolyard Game H.O.R.S.E? Remember how fun it was to beat your opponent at this game. Well, Ronald Robinson Entertainment can bring those memories back to life! Introducing the new video game… SHOW ME YOUR GAME.

SHOW ME YOUR GAME takes the simple concept of the schoolyard game H.O.R.S.E. and teaches female athletes the Rich History of Women’s Basketball. I know you have a crossover, the pull-up jumper and the sweet three-point shot. What about your “HOOP” knowledge skills? Can you take it to the “RACK” with authority! Ladies, there are no cards, no dices or lengthy rules to follow. All you need is a computer and a mouse and YOU’RE IN THE GAME.

The game is secretly educational. It’s a fun way to learn about the Rich History of Women’s Basketball. You’re probably relived some moments that you remember and experience some Women’s Basketball History you never heard before. With over 200 Trivia Questions women athletes can put their Women Basketball Trivia IQ to the test with questions about the Rich History of Women’s Basketball. A unique feature added to the video game is a song entitled “SHOW ME YOUR GAME.” Written and Produced by Video Game Developer Ronald Robinson and Kenneth “Phenom” Parker, This energetic Hip-Hop flavored song takes you through the Rich History of Women’s Basketball in song.

Schedule Release Date is summer 2008.The cost of SHOW ME YOUR GAME is $24.95. A download Demo is available at You can receive an additional saving when you pre-order the game for $19.95 plus shipping/handling. You can download a Discount Coupon @ Ronald Robinson Entertainment SHOW ME YOUR GAME will be a “MUST-HAVE” for all female athletes. There are few video games geared directly toward the female audience.

The game will be available at major music store chains, Independent Music Retailers, Book and game stores and other fine Retailers.

Dokapon Kingdom coming to the U.S.

Wednesday, June 4th, 2008
Have Friendships? Let Atlus Ruin Them With Party RPG Dokapon Kingdom

The Friendship-Destroying Game for Wii and PlayStation 2

Irvine, Calif. – June 03, 2008 Atlus U.S.A., Inc., triumphantly friendless, today announced Dokapon Kingdom, an addictive new multiplayer RPG for Wii™ and PlayStation®2 computer entertainment system. The King of Dokapon has offered you his throne; all he asks for in return is that you dispose of an invading horde of thieving monsters. Trouble is – you’re not the only one he asked. Contend with up to three friends as you navigate playfields littered with challenges, monsters to defeat, and rare secrets to unlock. Warning: Relationship counseling not included.

Dokapon Kingdom is currently scheduled for release on October 14th, 2008.

Visit the official Dokapon Kingdom website:

Key Features

• Innovative board game-RPG crossover – Tired of shallow gameplay in party games? The genre gets retooled in this exuberant mix of role playing and board games! Encounter zany characters, collect rare items, and explore a fascinating kingdom on your quest to vanquish monsters, gather treasure, and level up!
• The friendship-destroying game – Turn the heat up on your rivalries! Take on up to three other soon-to-be-ex-friends in the race for Princess Penny and the crown. Battle, steal, deface – playing dirty is the name of the game – through a variety of locales and challenges. After your friendships are broken, the game is just as much fun to play alone.
• Never the same game twice – Tons of battles, magic spells, mini-games, and multiple play modes add up to endless replayability!
• Easy, intuitive, and effective combat system – This is no boring game of hack-and-slash. Players covertly choose their actions in an intuitive battle interface that guarantees every fight will surprise.

Dokapon Kingdom has not yet been rated by the ESRB.

Resident Evil 5 fact sheet

Wednesday, June 4th, 2008

The biohazard threat has not ended: Just when it seemed that the menace of Resident Evil had been destroyed, along comes a new terror to send shivers down player’s spines. Chris Redfield, returning Resident Evil hero, has followed the path of the evil literally around the globe. After joining a new organization, Chris heads to Africa where the latest bioterrorism threat is literally transforming the people and animals of the city into mindless, maddened creatures. Chris must take on the challenge of discovering the truth behind this evil plot. In Resident Evil 5, Capcom will teach players to fear the daylight as much as they have feared shadow in previous games.

Co-producer and series veterans Jun Takeuchi (Lost Planet) and Masachicka Kawata (Resident Evil 4 Wii Edition, Resident Evil: Umbrella Chronicles) unleashes an unprecedented level of fear for the next generation in Resident Evil 5, the sequel to one of the highest-rated videogames in history, according to and Promising to revolutionize the series by delivering an unbelievable level of detail, realism and control, Resident Evil 5 is certain to bring new fans to the series. New technology developed specifically for the game, as well as incredible changes to both the gameplay and world of Resident Evil will make this a must-have game for gamers across the globe.

The latest in the Resident Evil series, which has sold over 34 million units since the original game was released in 1996, as well as spawned a multi-million dollar trilogy of films from Sony Pictures. Resident Evil 5 will revolutionize the Resident Evil series, just as Resident Evil 4 did.
• Chris Redfield, protagonist of the original Resident Evil and Resident Evil: Code Veronica, returns
• New environments and a diverse assortment of locations
• New enemies bring new challenges: speed and intelligence make adversaries as dangerous singly as they are in groups.
• An arsenal of weapons at the players command to keep the evil at bay, including knives, pistols, machine guns, sniper rifles and more.
• Lighting effects provide a new level of suspense in both harsh light and deepest shadow
• True high definition gaming on multiple game platforms, using an advanced version of Capcom’s proprietary game engine, MT Framework, which powered the next-gen, million-plus hit titles Devil May Cry 4, Lost Planet and Dead Rising.

Neopets Puzzle Adventure fact sheet

Wednesday, June 4th, 2008

The world of Neopets is coming to Nintendo platforms and the PC! Capcom has teamed up with Infinite Interactive, the developers that brought gamers the Puzzle Quest games, and Nickleodeon to bring this engaging virtual world to the Nintendo Wii, Nintendo DS and PC with Neopets Puzzle Adventure. Set to launch on these three systems this holiday season, Neopets Puzzle Adventure is like the classic game of Reversi and Go with a unique Neopets spin and combined with many fun mini-games. For the first time, Neopets fans will be able to earn secret codes in the DS, Wii or PC game that they can redeem on for exclusive virtual items and accessories!

Appealing to both casual gamers and Neopets fans, Neopets Puzzle Adventure is the only multi-platform puzzle adventure game based on the popular virtual community. For the Neopets fan, Neopets Puzzle Adventure is a must-have game with its intuitive “pick up and play” gameplay, new never-before-seen areas in the Neopets universe to explore and the opportunity to redeem codes for exclusive virtual items at

The game board itself resembles a chess board, while the gameplay takes the principles of Reversi and Go, and adds new twists that take the adventure to unexpected levels. The goal is to turn all of the chips on the board to your Neopet’s color. is a global community with an active virtual economy based on caring and rasing virtual pets, collecting Neopoints, and taking part in daily and weekly creativity contests, discussion boards, quests and thousands of virtual items. It’s called the “stickiest site on the web,” with it’s Tweener audience spending an average of three hours per week on the website. With an in-depth and exciting storyline based on the world of Neopets, and an entire virtual world to explore, Neopets Puzzle Adventure is the ultimate puzzle-adventure game for players everywhere.
• Neopets Puzzle Adventure will generate codes that can be redeemed for unique items on the website
• Choose and customize one of 12 Neopets to be your central character in the story
• Travel through three Lands of Neopia as you experience an epic story with more than 150 quests in the single-player game
• “Co-operative” and “Head-to-Head” multiplayer matches
• Collect 150 “PetPets” for extra abilities and earn 30 special Awards for completing missions
• Collect over 300 items, recipes and treasures, many of which can be equipped on your pet to provide useful bonuses