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DIABLO^® III UNVEILED 
 

Blizzard Entertainment^® announces highly anticipated sequel at 2008 Worldwide Invitational in Paris  

PARIS, France - June 28, 2008 - Blizzard Entertainment, Inc. today revealed Diablo^® III, the newest entry in its critically acclaimed action role-playing-game franchise. The announcement was made during the 2008 Blizzard Entertainment^® Worldwide Invitational at the Porte de Versailles Convention Centre in Paris, France. A cinematic trailer and an extended gameplay demonstration with commentary from the development team introduced the game to the thousands of players in attendance.

“We’ve wanted to expand on the epic story and gameplay elements of the Diablo universe for some time now,” stated Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We know that players have also been long awaiting a return to the series, so we’re very excited to be sharing this announcement with Blizzard gamers here in Paris and around the world today.”

Diablo III will pick up the story twenty years after the events of Diablo II. Mephisto, Diablo, and Baal have been defeated, but the Worldstone, which once shielded the inhabitants of the world of Sanctuary from the forces of both the High Heavens and the Burning Hells, has been destroyed, and evil once again stirs in Tristram. Playing as a hero from one of five distinct character classes, players will acquire powerful items, spells, and abilities as they explore new and familiar areas of Sanctuary and battle hordes of demons to safeguard the world from the horrors that have arisen. The first two characters classes — the barbarian and the witch doctor — were shown as part of the announcement at the event today in Paris.

Diablo III will feature a custom 3D-graphics engine to render lush indoor and outdoor areas of Sanctuary with a high level of detail and vivid special effects. The game’s physics-enhanced environments will be interactive and destructible, offering traps and obstacles that create added danger for players and monsters alike. These elements, along with a new quest system and random scripted events, will be integrated into the game’s random-level generator, giving Diablo III the ultimate combination of dynamic gameplay and replayability. Cooperative and competitive play will be available online through an upgraded version of Blizzard Entertainment’s renowned online gaming service, Battle.net^®.

Blizzard Entertainment is developing Diablo III for simultaneous release on the Windows^® and Macintosh^® PC platforms. Further information about the game, including details on the other character classes, major new features for the single-player and multiplayer components, system requirements, pricing, and availability, will be announced as development progresses. To learn more about Diablo III, please visit the official website at www.diablo3.com. With multiple games in development, Blizzard Entertainment has numerous positions currently available. Visit http://www.blizzard.com/jobs for more information and to learn how to apply.

Headliners include Microsoft, Sony, Nintendo, EA, Activision and Ubisoft

SEATTLE - June 26, 2008 - The organizers of the fifth annual Penny Arcade Expo (PAX) today announced key details of the upcoming gaming festival, to be held Aug. 29-31, 2008 at the Washington State Trade and Convention Center in Seattle.

This year’s exhibit floor will offer PAX attendees hands-on time with highly anticipated games and products from more exhibitors than ever, including Microsoft, Sony, Nintendo, EA, Activision and Ubisoft (see below for a complete exhibitor list). In addition to seeing a massive number of pre-release games on its show floor, attendees can expect a bevy of panels, the Omegathon gaming competition, tournaments, and more. First details of PAX 2008 programming include:

- The ECTO-1, of Ghostbusters fame, will be on display for all three days of PAX

- The PAX 10 independent games showcase, to thrill and delight you

- Two nights of music that will almost certainly change your life

“We nearly doubled our exhibition hall and added another 80,000 square feet of content overall, so the show is going to be pretty amazing this year,” says Penny Arcade’s Robert Khoo. “You should come. I think you would like it.”

Complete List of PAX 2008 Exhibitors:

- 1up.com
- 2K Games
- Activision
- Antec, Inc.
- Astro Gaming
-The Behemoth
- Bethesda
- Bioware
- Blizzard
- Brawndo
- Bungie
- CCP/Whitewolf
- CDV
- clubNAMCO.com
- Cogswell Polytechnical College
- Cryptic Studios
- D3P
- Destineer
- Dolby
- EA Mythic
- ECA (Entertainment Consumer’s Association)
- Electronic Arts
- Fantasy Flight Games
- Flying Frog Productions
- Flying Lab Software
- Foundation 9 Entertainment
- Game Publishers Association
- Gamecock
- GameTrailers
- Garage Games
- Guildhall at SMU
- Harmonix
- Hothead Games
- Hudson
- Indiecade
- Intel
- ITT Tech
- Klei Entertainment
- Media-blasters NYC
- Mega64
- Meteor Games
- Microsoft XNA
- Microsoft
- Midway
- Namco Bandai
- NCsoft
- Nintendo
- Nokia
- Patriot Memory
- Pegasus Publishing
- Pink Godzilla
- Plantronics
- Privateer Press
- Razer
- Rockstar
- Roosterteeth.com
- Sierra/Vivendi
- Sony
- SouthPeak Games
- Stardock
- Sumo Lounge
- Telltale
- THQ
- Tinderbox Entertainment
- Tritton Technologies
- Turbine
- Ubisoft
- Udon Entertainment / Oni Press
- Upper Deck
- Vivox
- Wizards of the Coast
- Zenimax

About Penny Arcade Expo: Penny Arcade Expo (PAX) is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; an independent games showcase; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 37,000 in 2007, making it the largest gaming festival in North America. For more information visit www.pennyarcadeexpo.com.

SANTA MONICA, Calif., Jun 26, 2008 - Activision, Inc. (Nasdaq: ATVI) announced today the Fall 2008 release of Dancing with the Stars^TM: Get Your Dance On!, the sequel to last year’s rhythm-packed Dancing with the Stars^TM videogame. They have once again teamed up with Disney-ABC Television Group’s ABC Entertainment and BBC Worldwide America to create this all new game for Wii^TM and Nintendo DS^TM. Players will engage in the battle of the ballroom with more stars, more dances, more intense competition - and more fun!

“‘Dancing with the Stars’ is an ongoing cultural phenomenon that appeals to people of all ages. It is mainstream entertainment at its best,” said Dave Oxford, Activision Publishing. “We feel the game is the perfect opportunity to evolve the idea of ‘active family fun’.”

Dancing with the Stars^TM: Get Your Dance On! features all-new stars such as Mel B, Apolo Anton Ohno, Joey Fatone and Jennie Garth. Players will be able to cha-cha with new professional dancers including Derek Hough, and his sister, two-time “Dancing with the Stars” champion, Julianne Hough.

The Wii^TM version improves on the original with refined Wii^TM Remote and Nunchuck controls to enact their favorite dances. Other additions include all-new special “flair” moves that will wow the judges. Dancing with the Stars^TM: Get Your Dance On! for Nintendo DS^TM brings a fresh take on the rhythm game genre, complete with the ability to change outfits and swap partners at the player’s whim.

For more information visit www.activision.com.

SANTA MONICA, Calif., Jun 25, 2008 - This summer, Activision, Inc.’s (Nasdaq:ATVI) Guitar Hero^®, the #1 best selling video game franchise of 2007, will go coast-to-coast with the American Idols Live! Tour 2008, kicking off in Glendale, Ariz. on July 1. The sponsorship fuses the two pop culture phenomenons together for a second time, building on the success of the dual-branded “Risky Business” TV advertisements that featured season seven winner David Cook and finalist David Archuleta last month. In the upcoming 53-city tour, concert-goers will be among the first to experience three of the newest Guitar Hero games, the highlight of which will be a sneak-peak video demonstration of Guitar Hero World Tour, which officially hits shelves this fall.

The 10 “Idol” tour finalists will be part of a halftime Guitar Hero World Tour rockumentary, created by advertising agency DDB, that blends the camaraderie of hanging out in the studio with the franchise’s latest transformation of music gaming - a slick newly redesigned guitar, a genuine electronic drum kit and a microphone. In each city, expert shredders will also face-off on center stage, and Guitar Hero: Aerosmith and Guitar Hero: On Tour will be available for everyone to play in a booth throughout the tour.

“The American Idols Live! Tour is for families to immerse themselves in the Idol experience first-hand, and what better way to bring a personalized, super star feeling to life than by playing Guitar Hero,” said Iain Pirie, head of 19 Entertainment U.S. “Integrating Guitar Hero into the tour gets fans actively involved and provides an added dose of entertainment that we know they’ll love.”

“The Guitar Hero franchise is continually searching for new and organic ways to connect with music fans,” said Robert Kotick, Chairman and CEO, Activision, Inc. “Linking the concert-going experience with a chance for people to feel like they are taking center stage with Guitar Hero delivers on just that. By going from town to town alongside ‘American Idol,’ we are building a strong community and providing new ways for families and friends to spend time together by sharing the magic of music.”

This week, rockers of all ages can enjoy two new video games from the Guitar Hero franchise, including:

- Guitar Hero: On Tour - For the first time ever, Guitar Hero fans can rock out anytime, anywhere with Guitar Hero: On Tour. Designed specifically for the Nintendo DS^TM, Guitar Hero: On Tour is bundled with a revolutionary Guitar Hero^TM Guitar Grip^TM and is currently available in stores nationwide.

- Guitar Hero: Aerosmith - Rock this way with America’s greatest rock n’ roll band, Aerosmith. Relive the band’s illustrious career from their early days at Nipmuc High School and continue on their journey to becoming rock royalty. Available on June 29, 2008 for Xbox 360^®, PlayStation^® 2, PLAYSTATION^® 3 and Nintendo Wii^TM.

Keychain token generates unique codes used to help prevent unauthorised account access

PARIS, France - Blizzard Entertainment, Inc. today introduced an optional extra layer of security for World of Warcraft®, its award-winning massively multiplayer online role-playing game. Designed to attach to a keychain, the lightweight and waterproof Blizzard® Authenticator is an electronic device that generates a six-digit security code at the press of a button. This code is unique, valid only once, and active for a limited time; it must be provided along with the account name and password when signing in to the World of Warcraft account linked to it.

This optional security measure will be available for a cost of €6.00 at the 2008 Blizzard Entertainment Worldwide Invitational, which takes place June 28-29 in Paris, France. In addition, the Blizzard Authenticator will be made available for purchase via Blizzard Entertainment’s European websites in the near future for a cost of €6.00 plus shipping.

“It’s important to us that World of Warcraft offers a safe and enjoyable game environment,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “One aspect of that is helping players avoid account compromise, so we’re pleased to make this additional layer of security available to them.”

To learn more about the Blizzard Authenticator, please visit http://eu.blizzard.com/security-token/.