Lifetime Networks Partners with Fit Brains to Provide Daily Brain Workouts for Busy Lifestyles

Lifetime Games, a division of Lifetime Networks, today announced a new strategic partnership with Vivity Labs’ FitBrains.com. The partnership will expand the online game offerings of myLifetime.com to include the brain fitness games by Fit Brains. With over 1 million monthly visitors, myLifetime.com’s Games channel is one of the web’s top 25 online game destinations, and this new partnership will increase the variety of games the site has to offer. Starting in August, visitors will have access to Lifetime’s new brain games channel through http://www.myLifetime.com/fun-games/games .

Award winning neuropsychologist, Dr. Paul Nussbaum, an adjunct Associate Professor in Neurological Surgery at the University of Pittsburgh School of Medicine, designed the fun and casual games found on Fit Brains with the help of the professional game designers at Vivity Labs. Fit Brains’ games are proven to enhance brain performance while targeting the five major cognitive brain functions – memory, concentration, language, executive functions (logic and reasoning), and visual-spatial skills.

Research has shown that the brain begins to slow down as early as age 25 but with regular brain exercise, it can create new neural connections and pathways at any age. Fit Brains’ games are tightly integrated with a suite of personalization tools that provide each individual with feedback and brain metrics to track performance and progress, so trainees can see the benefits of their playtime.

“When we think about fitness we think of our physical bodies and not our brains, but with the amount of time we spend in front of a computer, while at work or at home, it would be great to devote a few minutes a day to improving our mental fitness,” says Kris Soumas, VP of Games & Interactive, Lifetime Networks. “Now visitors to myLifetime.com will have access to a new suite of games that are not only entertaining and fun, but also proven to be good for the brain.”

“Partnering with Lifetime provides our fun and easy to play brain training games to a dynamic female audience in search of ways to postpone the effects of aging,” said Michael Cole, founder and CEO of Fit Brains. “Playing games on the web does not have to be a mindless activity, and we hope to offer the Lifetime audience a gameplay experience that they can enjoy and feel good about.”

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