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Launching September 13 for the Nintendo DS, Camping Mama sets players off on an island camping adventure with Mama, Papa and their two children…navigate the wilderness, live off the land and master your survival skills to thrive in the great outdoors! Features of Camping Mama include:

• Based on the best-selling Cooking Mama franchise that has sold more than 8 and a half million units in North America alone, Camping Mama: Outdoor Adventures allows players to explore the camp site and island as they play a mix of stylus-based cooking, crafting, treasure hunting, and action mini-games in the signature Mama format.
• Play through 38 levels with 100 brand new mini games as Mama’s son or daughter with either Mama or Papa on hand to provide guidance.
• Participate in activities including rock climbing, swinging on jungle vines, spelunking, rowing a boat, tree climbing, and more.
• Use items in mini-games to survive in the woods – craft a fishing pole to fish, sharpen knives and axes with stones you’ve collected, make a fire to cook shellfish you’ve caught, cook the eggs collected from captured chickens to eat, set up your camping tent to sleep in, construct a net to catch butterflies, and much more!
• Experience nature in a variety of settings, such as the Forest, Mountains, and Seas in day, night, snow, and more!
• Find treasure that you can use in further adventures, or even to decorate your camp.
• Collect insects, fish, treasure, and more, and then survey your collection in your scrap book. Aim to find everything!
• Perfect mini games you’ve unlocked in Challenge Mode.

Exclusive Panel from the Mind behind PORTAL, Kim Swift, to Unveil New Downloadable Game; “Word to Your Moogle” Tour Embarking for a Second Destination

Square Enix, Inc has announced its lineup for Penny Arcade Expo (PAX Prime), set to take place at the Seattle Washington State Convention & Trade Center from August 26–28.PAX Prime attendees will be able to preview and play the following Square Enix titles at booth 3646:

Dead Island – In Deep Silver’s hotly anticipated action title arriving at retailers September 6, the lush island paradise of Banoi truly is a holiday destination with everything – including a lethal zombie outbreak.

Deus Ex: Human Revolution – The critically acclaimed and award winning release from Eidos Montréal will be available at North American retailers tomorrow! PAX attendees are invited to experience the game rated at 94 percent by PC Gamer, as well as attend a premier community event.

Final Fantasy XIII-2 – Serah and Noel are desperately searching for Lightning in the next installment from Square Enix’s all-star production team.

Heroes of Ruin – The Nintendo 3DS becomes the backdrop for a deeply social adventure featuring a band of unlikely heroes.

Wakfu – Discover the vibrant world of Wakfu, the latest MMORPG from Ankama Studios. With 14 different classes to choose from, in Wakfu, everything depends on you! A new class will be unveiled exclusively for PAX attendees.

In addition to getting hands-on with the games, PAX attendees will be the first to see Square Enix and Airtight Games globally reveal a top-secret joint project through their exclusive panel. Meet the development team, including Creative Director Kim Swift (Portal, Left 4 Dead 1, Left 4 Dead 2) and the rest of the Airtight Games team, and hear their explanation of how they are bringing an incredibly fascinating and quirky game to life. The panel will be held on Saturday, August 27 at 7:00 p.m. in the Pegasus Room.

PAX Prime attendees are also invited to take part in community events devoted to Deus Ex: Human Revolution and Final Fantasy XIII-2:

August 26–28 (All day at booth 3646): Final Fantasy XIII-2 “Word to Your Moogle” tour will embark on its second stop at PAX Prime, where fans can enter to win event exclusive prizes. The leaderboard and official contest rules can be found at www.wordtoyourmoogle.com.

Friday, August 26, 7:00 p.m.–10:00 p.m.: Deus Ex: Human Revolution partners with AMD, machinima.com, and OnLive to celebrate the official release of the newest installment of the Deus Ex series! Attendees of the launch party at the Diller Room (1224 First Avenue, Seattle, WA) will be treated to food and drink, a playable AMD Eyefinity three-screen demo station, as well as exclusive swag and premium prizes. More details of the event to be followed.

Dead Island and Deus Ex: Human Revolution are rated M (Mature). Please visit the Entertainment Software Rating Board (ESRB) website at www.esrb.org for more information about ratings.

‘BloodRayne Betrayal,’ ‘Cooking Mama 4: Kitchen Magic,’ ‘Hulk Hogan’s Main Event,’‘Take Shape,’ ‘The Hidden’ and more to be playable, as well as a first look at best-selling franchise sequel ‘Zumba Fitness 2’

Majesco Entertainment Company today announced its 2011 E3 gaming line up for this year’s Electronic Entertainment Expo (E3).

For millions of fans, “Mama” cultivated their green thumb in Gardening Mama, turned their world into a work of art in Crafting Mama, and rocked the little ones to sleep in the innovative Babysitting Mama. Now Mama returns to the kitchen this fall with all new recipes and surprises in Cooking Mama 4: Kitchen Magic(Nintendo 3DS),and expands her skills in the wilderness in Camping Mama: Outdoor Adventures (Nintendo DS) for girls and boys.

Following on the heels of mega hit Zumba Fitness, Majesco Entertainment jumps back into the dance-fitness genre with the exhilarating Zumba Fitness 2 (Wii); visit the Majesco booth for a sneak peek at the behind-the- scenes trailer. Also available to check out is the original video game femme fatale, Rayne, as she returns to battle and feed in the hack ‘n slash action game BloodRayne Betrayal (Xbox LIVE Arcade for the Xbox 360, PlayStation Network), which delivers over-the-top, stylish action with a healthy dose of bloodshed.

In addition to the recently announced Hulk Hogan’s Main Event, Majesco will also be presenting two more titles on Kinect for Xbox 360: Take Shape and Mind ‘n Motion.

* Hulk Hogan’s Main Event: It’s all about the show in the first motion-based wrestling game on Kinect for Xbox 360 that lets players train with mentor Hulk Hogan as they build their own wrestling personalities and learn the art of showmanship to win over the crowd.
* Take Shape: Turn game night into a hilarious interactive party with the fast-paced Take Shape for Kinect! Twist, stretch and shrink your body into hundreds of different shapes, animals and symbols. “Shape yourself” solo to beat the fastest time or team up in multiplayer mode to unite your on-screen silhouettes in fun new ways. Fit through forms, bend into shapes and animals, match a mirrored image…even clear stacked shapes lightning fast in this fun-for-all-ages experience. Be flexible; be quick; be the life of the house party in Take Shape!
* Mind ‘n Motion: Think fast and stay coordinated in Mind ‘n Motion! This fun, family-friendly experience puts your motor skills to the test with activities that keep your entire body moving as fast as your mind can trigger your next move. From juggling to dodging shapes to jumping hopscotch, Mind ‘n Motion packs in ten levels per activity and mixes it up throughout with additional gameplay elements like inverse controls, faster pace and new tricks to make you think quick on your feet!

In addition to the next iteration in the Mama franchise, Majesco will also be showing off several other exciting Nintendo 3DS titles, including:
* The Hidden – This augmented reality ghost hunting experience turns your handheld into a portal to the astral plane as you search through real-world environments with the Nintendo 3DS camera.
* Face Racers: Photo Finish – Customize your ride by taking photos of your face with the Nintendo 3DS camera in this personalized arcade racer.
* Nano Assault – Master this unique fast-paced shooter set inside an electron-microscope inspired viral world.
* Pet Zombies – Create, customize, nurture and torment your very own pet zombie!

Majesco is also showcasing two of its current Facebook titles to underline the growing corporate focus on social gaming:
* Cooking Mama Friends’ Café: Work with Mama to create dishes to serve customers in your virtual café! Cooking Mama on Facebook platform brings the popular mechanic of cooking mini-games to an economy driven café.
* Parking Wars 2: Based off the hit A&E reality show and the sequel to the original Facebook game, Parking Wars 2 lets players park their cars on friends’ streets, trying to avoid parking illegally while monitoring and maintaining their own street and ticketing their friends’ illegally parked cars to generate income.

For additional information about Majesco’s entire line of products, please visit www.majescoentertainment.com.

Rune Factory: Tides Of Destiny, Harvest Moon: The Tale Of Two Towns, Gabrielle’s Ghostly Groove, and Reel Fishing Paradise 3D to be Shown in Playable Form.

Natsume Inc. today announced its expansive lineup of games for the 2011 E3. Natsume will be showing Rune Factory: Tides of Destiny for the PlayStation 3 and Wii, Harvest Moon: The Tale of Two Towns for the Nintendo 3DS and DS, Gabrielle’s Ghostly Groove for the Nintendo 3DS, and Reel Fishing Paradise 3D for the Nintendo 3DS. It will be the debut showing of all four games, and all will be playable on the show floor.

“We have a lineup of top-notch titles this year!” said Hiro Maekawa, President and CEO of Natsume. “We’ve got dancing, fishing, and exciting new entries in the Rune Factory and Harvest Moon series. No matter your age or tastes, we have a game for you!”

Rune Factory: Tides of Destiny for PlayStation 3 & Nintendo Wii
This next chapter in the popular Rune Factory series makes its debut at this year’s E3. The game will be coming to both the PlayStation 3 and Nintendo Wii. In Rune Factory: Tides of Destiny, players take control of the giant golem Ymir to cross vast seas, uncover fertile farmlands, battle dangerous monsters, and discover dungeons packed with treasure and danger! An ocean of possibilities awaits!

Harvest Moon: The Tale of Two Towns for Nintendo 3DS and DS.
The latest game in the beloved Harvest Moon franchise will be released simultaneously on two great platforms: the Nintendo 3DS and DS.

Harvest Moon: The Tale of Two Towns features a great new cast of characters, fun-filled new festivals, and a new request system that lets player take on hundreds of mini-quests to earn extra rewards! Players choose which of two feuding villages to live in, then they’ll build a thriving farm, compete in challenging culinary contests, and befriend townsfolk, all in hope of bringing these fighting villages together once again!

Gabrielle’s Ghostly Groove for Nintendo 3DS and DS
Gabrielle’s having a bad day. She sneezed her soul right out of her body! She’ll have to travel to Monster Town, the home of all things that go bump in the night, to get help. Only by busting out the ghostliest dance moves and thrilling and chilling people will she be able to scare up the power she needs to get herself back into her body! It’s a spooktacular rhythm adventure!

Real Fishing Paradise 3D for Nintendo 3DS
With gorgeous 3D environments and fish that leap off the screen at you, this is a fishing game like none you’ve ever seen before! Reel Fishing Paradise 3D takes players to 15 stunning fishing locales in their quest to become master anglers. They’ll fish tranquil lakes, rocky coasts, flooded forests, and more, all rendered in eye-popping 3D that brings every leaping fish and splash of water to life. A huge variety of fish will test the expertise of even the most seasoned fishing veterans, from wily largemouth bass to powerful bluefin tuna. Players can choose from more than 100 pieces of tackle and three styles of fishing: lure, fly, and bait. With so much to see and do, Reel Fishing Paradise 3D is a game that will have players hooked!

A Sega Legend Return on Nintendo 3DS

Shinobi is Back in Full 3D After Eight Years

SEGA Europe Ltd. and SEGA of America, Inc. today announced Shinobi exclusively for Nintendo 3DS. Developed by Griptonite Games, Shinobi is the long anticipated return of the fan favorite series and includes the classic side-scrolling action gameplay players have loved since the original. Coming to stores in September 2011, Shinobi introduces several exciting new features such as StreetPass™ and a large assortment of achievements and challenges to unlock.

“For years the fans have been asking for a new Shinobi,” said Gary Knight, Senior Vice President of Marketing of SEGA West. “With Shinobi on Nintendo 3DS we are able to answer their prayers and bring this legendary series to the next level.”

Shinobi tells the story of Jiro Musashi, the leader of the Oboro clan and father of Joe Musashi, the hero of the first iterations of Shinobi. Players will become a true ninja legend by mastering a brand new combo system switching between melee, ranged and acrobatic attacks. They will also need to rely on Jiro’s ninja magic to get an advantage over their enemies and get out of tight spots.

Shinobi will be released for Nintendo 3DS in September 2011.

For more information please visit www.sega.com/shinobi.

Leap Into A New Dimension In Fishing This June!

Natsume Inc. announced today that Reel Fishing Paradise 3D for the Nintendo 3DST has gone gold and will be released on June 28, 2011. Reel Fishing Paradise 3D will retail at an MSRP of $29.99 and is rated E for Everyone by the ESRB.

“Reel Fishing Paradise 3D delivers an experience that couldn’t exist on any system but the Nintendo 3DST,” said Hiro Maekawa, President and CEO at Natsume. “With gorgeous 3D environments and fish that leap off the screen at you, this is a fishing game like none you’ve ever seen before!”

Reel Fishing Paradise 3D takes players to 15 stunning fishing locales in their quest to become master anglers. They’ll fish tranquil lakes, rocky coasts, flooded forests, and more, all rendered in eye-popping 3D that brings every leaping fish and splash of water to life. A huge variety of fish will test the expertise of even the most seasoned fishing veterans, from wily largemouth bass to powerful bluefin tuna. Players can choose from more than 100 pieces of tackle and three styles of fishing: lure, fly, and bait. With so much to see and do, Reel Fishing Paradise 3D is a game that will have players hooked!

For more information on Reel Fishing Paradise 3D for the Nintendo 3DST, please visit www.natsume.com. You can also follow all of the latest Natsume news at www.natsume.com/facebook and www.twitter.com/natsume_inc, and http://www.youtube.com/user/NatsumeUSA.

Head back to the kitchen or test your survival skills in the wilderness in the next adventures of the highly successful franchise

Majesco Entertainment is bringing back the fan favorite video game chef for two exciting new titles that offer something for everyone – Cooking Mama 4: Kitchen Magic and Camping Mama: Outdoor Adventures, coming exclusively to Nintendo 3DS and Nintendo DS, respectively. The best-selling Mama franchise has sold 8 and a half million units in North America alone, and these new titles feature enough activities and challenges to keep both seasoned Mama fans and new players busy for hours on end.

“We’re very proud of the work we’ve put in to make the Mama brand one of the most successful and recognizable franchises in the industry,” said Jesse Sutton, Chief Executive Officer, Majesco. “Gamers of all ages and backgrounds have been enjoying the Mama titles for years, and we think they’ll continue to do so with these next two additions as Mama explores new territories, be it the wild outdoors or the new technology the 3DS provides. With three additional cross-platform Mama skus planned for 2012, as well as the continued expansion of Cooking Mama Friend’s Café on Facebook, Majesco is committed long-term to this beloved franchise.”

Join the original digital chef as she makes her debut on Nintendo 3DS with Cooking Mama 4: Kitchen Magic! From new recipes and ways to play to fresh kitchen activities and dish combinations, the iconic kitchen cutie has some tricks up her sleeve that will magically transform kitchen newbies into master culinary artists! Slice, dice, knead, toss and flip your way through more than 200 unique Touch Screen mini-games as you cook in brand new ways with the Nintendo 3DS gyroscope: crack eggs, flip pans, balance plates and much more. Earn bronze, silver and gold medals while mixing up over 60 recipes that range from side dishes to full meals. Organize, decorate and clean your kitchen while watching surprising 3D events unfold as you prepare each meal.

Mama develops her wilderness skills in Camping Mama: Outdoor Adventures that features 100 different stylus based games across a broad range of challenges: craft a fishing pole, use it to fish then cook your catch; capture wild chickens for a tasty egg breakfast; set up your tent; collect exotic insects and much more. Both girls and boys can enjoy fun outdoor activities like rock climbing, spelunking, rowing and tree climbing as they navigate 38 different levels that span forests, mountains and seas. Would-be campers can choose to play as either the son or daughter with Mama or Papa providing guidance depending on the challenge. With customization options and collectible play, Camping Mama lets everyone go wild in the great outdoors!

Developed by Cooking Mama Limited, Cooking Mama 4: Kitchen Magic for Nintendo 3DS and Camping Mama: Outdoor Adventures for Nintendo DS are both expected to release this fall. For additional information on the Mama franchise, please visit www.cookingmamaus.com.

Pokémon and Nintendo Offering Limited Distribution of Ash’s Pikachu to Celebrate the Start of Pokémon: Black & White TV Series on Cartoon Network

As Ash and Pikachu™ prepare for their all-new adventures in the latest TV season, Pokémon: Black & White, head to participating Toys”R”Us stores in the United States and Puerto Rico now through February 13 for a special opportunity to bring Ash’s Pikachu home on your Nintendo DS™ system. This special digital character distribution for the Pokémon™ Diamond, Pearl, Platinum, HeartGold, or SoulSilver Version games celebrates the incredible friendship between Ash and Pikachu and the many future adventures they’ll have together as they discover never-before-seen Pokémon throughout the Unova region in the new animation on Cartoon Network.

Details for receiving Ash’s Pikachu:

What: Ash’s Pikachu digital character distribution. This Pikachu knows moves like Thunderbolt, Iron Tail and Volt Tackle – just like Ash’s on TV!

Where: Toys”R”Us stores nationwide.

When: Now through February 13.

How: Players must have a Nintendo DS™, Nintendo DSi™ or Nintendo DSi XL™ system and their own copy of the English language versions of Pokémon Diamond, Pearl, Platinum, HeartGold or SoulSilver Versions video games (each sold separately).

Players must have acquired the Pokédex within their game.

Players must have no more than two Wonder Cards in their possession.

Visit participating U.S. or Puerto Rico Toys”R”Us stores during the designated distribution period.

Be sure to tune into Cartoon Network Saturday, February 12, at 9:00 a.m. for the two-episode premiere of Pokémon: Black & White!

For more information about the Ash’s Pikachu digital character distribution in Canada, please visit http://www.pokemongoldsilver.com/ca/#/news/ashspikachu/

For more information about Pokémon, please visit www.pokemon.com.

Pokémon and Nintendo are giving fans first chance to unlock an exclusive character in Pokémon Black and Pokémon White video games via special Gamestop distribution.

Get the Shiny Legendary Trio for a Chance to Encounter the Mysterious Zoroark in Upcoming Video Games

The Pokémon Company International and Nintendo are giving fans the opportunity to get a jump start in Pokémon™ Black Version and Pokémon White Version video games with a special character distribution at all U.S. and Canadian GameStop stores. Starting today through February 6, 2011, Pokémon players can add a Legendary Trio of treasured Shiny Pokémon-Raikou™, Entei™, and Suicune™-for their English language versions of Pokémon Diamond, Pearl, Platinum, HeartGold, or SoulSilver Version games. Transfer any one of the Legendary Trio into Pokémon Black Version or Pokémon White Version to unlock the opportunity to encounter a brand-new elusive Pokémon!

Receiving any of the Shiny Legendary Trio is a treat for Pokémon Trainers, and even more exciting is the chance to catch the mysterious Illusion Fox Pokémon Zoroark™, a Pokémon that cannot be obtained through normal gameplay-for Pokémon Black Version and Pokémon White Version. Make sure you are one step ahead of Zoroark when the new video games launch for the Nintendo DS™ family of systems on March 6, 2011!

Pokémon fans will also see Zoroark, along with the Tricky Fox Pokémon, Zorua™, in a brand new Pokémon feature film, Pokémon-Zoroark: Master of Illusions, premiering on Cartoon Network in February. The movie begins with the Legendary Trio, Raikou, Entei, and Suicune, wreaking havoc on the unsuspecting residents of Crown City. Do the new Dark-type Pokémon Zoroark and Zorua have anything to do with this chaos?

Details for receiving the Shiny Legendary Trio:

What: Shiny Raikou, Shiny Entei, and Shiny Suicune character distribution

Where: U.S. and Canadian GameStop stores.

When: Shiny Raikou-January 3 through January 9, 2011

Shiny Entei-January 17 through January 23, 2011

Shiny Suicune-January 31 through February 6, 2011

How: Players must have a Nintendo DS™ system and their own copy of the English language versions of Pokémon Diamond, Pearl, Platinum, HeartGold or SoulSilver Version video games (each sold separately).

Players must have acquired the Pokédex within their game.

Players must have no more than two Wonder Cards in their possession.

Visit any U.S. or Canadian GameStop during the designated distribution period.

More information on how to encounter Zorua in Pokémon Black Version and Pokémon White Version will be coming soon.

For more information about the Shiny Legendary Trio distribution and new Pokémon characters from Pokémon Black Version and Pokémon White Version visit www.pokemon.com.

Atari’s new Backyard Sports® Rookie Rush video game to be named official football video game of Pop Warner Football

Pop Warner Little Scholars, Inc., the nation’s largest and oldest youth football, cheer and dance organization, today announced a sponsorship program involving Backyard Sports® Rookie Rush, a football video game manufactured by Atari, Inc., global producer, publisher and distributor of interactive entertainment software for interactive game platforms.

As part of the program, Atari’s Backyard Sports® Rookie Rush, which launched on October 26th , will be exclusively named the official football video game of Pop Warner Football. Atari will also become an event sponsor of the 2010 and 2011 Pop Warner Super Bowls, held at the ESPN ™ World Wide Sports Complex at Walt Disney World ™ in Orlando, Florida on December 4-11, 2010 and December 3-10, 2011.

Additional elements of the sponsorship program include:

· Pop Warner will include Atari in sampling, exhibit space, public service announcements, and signage at all nationally and regionally controlled Pop Warner events,.

· Atari will donate two thousand dollars ($2,000) to the Pop Warner scholarship fund annually

· Atari will incorporate the Pop Warner logo on the Backyard Sports® Rookie Rush manual, packaging inserts for the 2010 season and in the game, on packaging and in the manual for the 2011 Product.

In conjunction with the Atari sponsorship program, Pop Warner today announced the launch of a video contest for Pop Warner football teams. The Rookie Rush – Pop Warner Video Contest will allow Pop Warner football teams across the country to submit video entries to become the official 2011 Backyard Sports® Rookie Rush sponsored team. Users can vote on their favorite videos from November 11th to November 30th,, 2010, and the winning team, announced at the 2010 Pop Warner Super Bowl, will receive uniforms, football equipment and recognition on both Pop Warner and Atari’s websites.

“In anticipation of the 2010 Pop Warner Super Bowl, we are excited to work with Atari to further increase engagement in youth football across the nation,” said Mary FitzGerald, COO of Pop Warner. “We hope that the Rookie Rush – Pop Warner Video Contest will inspire camaraderie amongst Pop Warner teams and facilitate engagement in both the sport and the video game.”

“The family-friendly Backyard Sports series of video games are dedicated to teaching kids sportsmanship, inclusion and encouraging kids to play outdoors as well as enjoy video games,” says Jim Wilson, President of Atari. ”We share Pop Warner’s ideals and supporting the 2010 and 2011 Pop Warner Super Bowls is a great fit for our brand.”