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“KING OF SOUL” OTIS REDDING DEBUTS ON ROCK BAND

Harmonix and MTV Games today announced that a five pack of songs from Otis Redding, known as the “King of Soul,” as well as singles from All Time Low, Alphabeat, Brian Setzer and The Chemical Brothers, will be added next week to the Rock Band Music Store of downloadable content for the Xbox 360, PS3 and Wii.

These are among the more than 400 artists currently available through the Rock Band platform. With more than 1,000 songs available, Rock Band is, without question, the industry leader in providing the best selection of interactive musical content, songs and artists.

Rock Band DLC Additions for Xbox 360, PlayStation3 System and Wii

Otis Redding’s short career has been celebrated many times over. He was inducted in the Songwriters Hall of Fame in 1994, received a Grammy Lifetime Achievement Award in 1999, has three songs listed in the Rock and Roll Hall of Fame’s “The 500 Songs that Shaped Rock and Roll,” and Rolling Stone ranked him No. 21 in their 100 Greatest Artists of All Time and the No. 8 greatest singer of all time. The legendary artist will make his debut in Rock Band next week with five of his classics: “(Sittin’ On) The Dock of the Bay,” “Fa-Fa-Fa-Fa-Fa (Sad Song),” “I’m Sick Y’all,” “I’ve Got Dreams to Remember” and “Love Man.”

Also available in the Rock Band Music Store next week are singles from All Time Low (“Weightless”), Alphabeat (“Fascination”), Brian Setzer (“Stray Cat Strut”) and The Chemical Brothers (“Let Forever Be”).

Available on Xbox 360 and Wii (Feb. 16) and PlayStation3 system (Feb. 18):

· Otis Redding – “(Sittin’ On) The Dock of the Bay” +

· Otis Redding – “Fa-Fa-Fa-Fa-Fa (Sad Song)” +

· Otis Redding – “I’m Sick Y’all” +

· Otis Redding – “I’ve Got Dreams to Remember” +

· Otis Redding – “Love Man”

· All Time Low – “Weightless”

· Alphabeat –“Fascination” +

· Brian Setzer – “Stray Cat Strut” +

· The Chemical Brothers – “Let Forever Be” +

(All tracks are original master recordings)

These tracks will be available for purchase as “Otis Redding Pack 01”as well as individual tracks on Xbox 360 and PlayStation3 system, and as individual tracks only on Wii. Tracks marked with “+” are also available for download in the family-friendly LEGO® Rock Band Music Store.

Price:$1.99 USD, £.99 UK, €1.49 EU (160 Microsoft Points for Xbox 360) per track

$8.49 USD, £4.39 UK, €6.55 EU (680 Microsoft Points for Xbox 360) for “Otis Redding Pack 01”

$2.00 USD (200 Wii Points™) per track

** Dates for Rock Band game tracks are tentative and subject to change. **

For more information, please visit:

Rock Band Website

Otis Redding Website

Rock Band 2 is available for Xbox 360, PlayStation3 system, PlayStation®2 computer entertainment system and Wii system. Xbox 360, PlayStation3 system and Wii versions support downloadable content.

Downloadable content for Wii is purchased via the in-game Rock Band Music Storeusing Wii Points™ purchased through the Wii™ Shop Channel and can be downloaded to the system memory or to an SD card for additional storage. The tracks stream directly from the SD card for seamless play.

With these additions, there are now 1,086 tracks available to date via disc and download purchase (complete list of tracks at www.rockband.com/music). Rock Band continues to satisfy music fans’ and gamers’ voracious appetite for rock with more than 60 million paid downloads since its launch Nov. 20, 2007. The Rock BandRock Band library. Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom

Rock Band and Rock Band 2 are rated “T” for Teen (lyrics, suggestive themes) by the ESRB. Music downloads are not rated by the ESRB.

For more information on Rock Band 2 and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

http://www.residentevil/gold

Included in the Gold version is the full Resident Evil 5 (PS3/360) and all downloadable content. MSRP will be 49.99. Available March 9, 2010. If you already own RE5, you can of course purchase the DLC on Playstation Network and XBL, including the new content available in the Gold version on March 9th.

These artists are among the more than 390 bands currently available through the Rock Band platform. With more than 1,000 songs available, Rock Band is, without question, the industry leader in providing the best selection of interactive musical content, songs and artists.

Rock Band DLC Additions for Xbox 360, PlayStation3 System and Wii

Paul McCartney’s historic three-night musical christening of New York’s Citi Field, witnessed by 120,000-plus attendees and universally hailed as a concert experience for the ages, was immortalized Nov. 17, when Hear Music/Concord Music Group released Good Evening New York City. And, as previously announced, beginning Jan. 5, Rock Band and McCartney fans will be able to download “Paul McCartney New York City Pack 01” in the Rock Band Music Store. McCartney’s solo debut on the Rock Band platform includes “Band on the Run (Live),” “Jet (Live)” and “Sing the Changes (Live).”

California punk rockers Blink-182 returns to Rock Band next week with another three pack of songs, including “Adam’s Song,” “First Date” and “I Miss You.” Punk legends The Ramones are back again with “Rock ‘n’ Roll High School,” and eclectic rockers The Psychedelic Furs return with “Love My Way” and “Sister Europe.”

Available on Xbox 360 and Wii (Jan. 5) and PlayStation3 system (Jan. 7):

·         Paul McCartney – “Band on the Run (Live)” +

·         Paul McCartney – “Jet (Live)” +

·         Paul McCartney – “Sing the Changes (Live)” +

·         Blink-182 – “Adam’s Song”

·         Blink-182 – “First Date” +

·         Blink-182 – “I Miss You”

·         The Psychedelic Furs – “Love My Way” +

·         The Psychedelic Furs – “Sister Europe”

·         The Ramones – “Rock ‘n’ Roll High School” +

(All tracks are original master recordings)

These tracks will be available for purchase as “Paul McCartney New York City Pack 01” or “Blink-182 Pack 02”, as well as individual tracks on Xbox 360 and PlayStation3 system, and as individual tracks on Wii. These tracks will be available Jan. 14 for PlayStation3 in the United Kingdom and Europe. Tracks marked with a “+” will also be available in the LEGO® Rock Band Music Store of downloadable content.

Price:             $1.99 USD, £.99 UK, €1.49 EU (160 Microsoft Points for Xbox 360) per track

$5.49, £2.49 UK, €3.99 EU (440 Microsoft Points for Xbox 360) for “Paul McCartney New York City Pack 01” or “Blink-182 Pack 02”

$2.00 USD (200 Wii Points™) per track

** Dates for Rock Band game tracks are tentative and subject to change. **

Website Links:

For more information, please visit:

Rock Band Website

Paul McCartney Website

Blink-182 Website

Rock Band 2 is available for Xbox 360, PlayStation3 system, PlayStation®2 computer entertainment system and Wii system. Xbox 360, PlayStation3 system and Wii versions support downloadable content. 

Downloadable content for Wii is purchased via the in-game Rock Band Music Storeusing Wii Points™ purchased through the Wii™ Shop Channel and can be downloaded to the system memory or to an SD card for additional storage.  The tracks stream directly from the SD card for seamless play. 

With these additions, there are now 1,041 tracks available to date via disc and download purchase (complete list of tracks at www.rockband.com/music). Rock Band continues to satisfy music fans’ and gamers’ voracious appetite for rock with more than 60 million paid downloads since its launch Nov. 20, 2007.  The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom Rock Band library.

Rock Band and Rock Band 2 are rated “T” for Teen (lyrics, suggestive themes) by the ESRB. Music downloads are not rated by the ESRB.

For more information on Rock Band 2 and Harmonix Music Systems please visit www.rockband.com  and www.harmonixmusic.com.

2K Games announced today that Mad Moxxi’s Underdome Riot*, the second game add-on content developed by Gearbox Software for the highly acclaimed Borderlands, is now available from Xbox LIVE Marketplace for the Xbox 360 for 800 Microsoft Points. Mad Moxxi’s Underdome Riot will be available for the PlayStation Network beginning January 7, 2010 for $9.99 and Windows PC in early 2010. The explosive excitement of Mad Moxxi’s Underdome Riot further enhances Borderlands’ reputation as one of this year’s best role playing shooter experiences.

Mad Moxxi’s Underdome Riot presents fans with new gameplay features that expand upon the popular Borderlands video game in dangerous and exciting ways. The all-new Riot Mode challenges players to test their weaponry against hordes of menacing antagonists, thirsting for carnage in tournaments where the rules of warfare are constantly changing. Mad Moxxi’s Underdome Riot also offers several new game features, including the ability to earn two more skill points making player’s characters an even deadlier lethal weapon, and an all-new bank feature that provides extra storage capacity for weapons of devastation.

“Our fans loved Borderlands because it was addictive gameplay at its best with over the top action that satisfied their appetites for destruction,” said Christoph Hartmann, president of 2K. “Mad Moxxi’s Underdome Riot expands upon the original Borderlands universe by taking the co-operative mayhem that gamers loved about the original game and amplifying it.”

Complete with extensive co-op integration seamlessly blending the single-player and multiplayer experiences, Mad Moxxi’s Underdome Riot allows players to freely join or leave each other’s games at any time for collaborative mayhem or the freedom to enjoy the game in full single-player mode. It also includes the groundbreaking weapon generation system that offers more than 16 million weapons from which to choose.

Mad Moxxi’s Underdome Riot is available now on Xbox Live Marketplace for Xbox 360 and will be downloadable on January 9, 2010 for the PlayStation Network for $9.99 and will also be offered for Windows PC users in early 2010. Borderlands™, rated M for Mature by the ESRB, was developed by Gearbox Software and is currently available for Xbox 360, the PlayStation 3 and Windows PC.

* Requires standalone Borderlands product in order to be played.

For more information, please visit www.borderlandsthegame.com.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc.

Apple Corps, Ltd., MTV Games and Harmonix announced the launch of Abbey Road (1969) as the first Beatles album to be available for purchase and playable as downloadable content in The Beatles: Rock Band Music Store.

With “Come Together,” “Something,” “Octopus’s Garden,” “I Want You (She’s So Heavy),” “Here Comes The Sun” and “The End” already included on The Beatles: Rock Band game disc, players will now be able to play songs from and complete the entire Abbey Road album.

Available for Xbox 360 (Oct. 20) and PlayStation 3 System (Oct. 22)[1]:

Individual Abbey Road singles: “Maxwell’s Silver Hammer,” “Oh! Darling,” and “Because”

Price: $1.99 USD, £.99 UK, €1.49 EU (160 Microsoft Points for Xbox 360) per each individual track

The “Complete The Album Pack” features:

· Abbey Road singles: “Maxwell’s Silver Hammer,” “Oh! Darling,” and “Because”

· The entire Abbey Road B-side 16 minute medley that includes: “You Never Give Me Your Money,” “Sun King,” “Mean Mr. Mustard,” “Polythene Pam,” “She Came in Through the Bathroom Window,” “Golden Slumbers,” “Carry That Weight” and “The End”

· Additionally, the following songs from Abbey Road can also be played as 1-to-3-song sets, based on how they were recorded / composed:

o “You Never Give Me Your Money”

o “Sun King”/ “Mean Mr. Mustard”

o “Polythene Pam”/ “She Came in Through the Bathroom Window”

o “Golden Slumbers”/ “Carry That Weight”/ “The End”*

o “Her Majesty”

Price: $16.99 USD, £10.46 UK, €11.37 EU (1360 Microsoft Points for Xbox 360) for “Complete The Album Pack”

Available for Wii (Oct. 20):

Individual Abbey Road singles: “Maxwell’s Silver Hammer, ” “Oh! Darling,” “Because,” and “You Never Give Me Your Money,” *“Her Majesty

Price: $2.00 USD (200 Wii Points™) per each individual track

*$1.00 USD (100 Wii Points) for “Her Majesty”

Multi-track sets:

· “Sun King”/ “Mean Mr. Mustard”

· “Polythene Pam”/ “She Came in Through the Bathroom Window”

· “Golden Slumbers”/ “Carry That Weight”/ “The End”*

Price: $3.50 USD (350 Wii Points) per 2-Pack /

* No additional cost for 3rd song “The End” as it is already included on game disc

Additional Beatles albums that have been announced as upcoming downloadable content include Sgt. Pepper’s Lonely Hearts Club Band (1967) in November and Rubber Soul (1965) in December. The Beatles: Rock Band downloadable content will be available for purchase on the Xbox®LIVE Marketplace for Xbox 360, PlayStation®Network and via the in-game The Beatles: Rock Band Music Store for Wii™ using Wii points purchased through the Wii Shop Channel.

The Beatles: Rock Band offers players an unprecedented, experiential progression through the music and artistry of The Beatles and is available for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™ console from Nintendo. The game is compatible with all The Beatles: Rock Band and Rock Band™ instrument controllers, as well as most Guitar Hero® and other authorized third-party music video game peripherals and microphones.

The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has presented The Beatles music in an interactive video game format. The Beatles: Rock Band is published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts Inc. serves as distribution partner for the game. In addition, Giles Martin, coproducer of The Beatles’ innovative LOVE album project, provided his expertise and served as Music Producer for this groundbreaking Beatles project.

The Beatles: Rock Band is rated “T” for Teen with the descriptors “Mild Lyrics” and “Tobacco Reference” by the ESRB.

Harmonix and MTV Games today announced 25 tracks from artists including Soundgarden, Motley Crue, Rush and from artists performing at this year’s Bonnaroo Music and Arts Festival coming this week to the Rock Band Music Store catalog of downloadable content for the Wii™ system.

Bonnaroo is a four-day annual festival in Tennessee. Named the “Best Festival” by Rolling Stone in 2008, Bonnaroo is well known for its extensive and diverse musical line-up. Now, music lovers and gamers can experience part of that line-up with Rock Band. Master recordings from Ben Harper and Relentless7, Phish, Coheed and Cambria, Shooter Jennings and TV on the Radio will be made available June 16, in the Rock Band Music Store on Wii.

Rock Band is taking care of country fans on Wii this week as well, with tracks from Brad Paisley, Brooks & Dunn, Dierks Bentley, The Dixie Chicks and Miranda Lambert available June 16 in the Rock Band Music Store on Wii.

These tracks come from the back catalog of Rock Band music already released to owners of Xbox 360 and PS3 system. Wii fans can expect a rollout of previously released downloadable Rock Band content until the entire back catalog of more than 700 songs is available. With the addition of these tracks, there are now more than 300 tracks in the Rock Band Music Store on Wii.

Release Date: Tuesday, June 16, 2009

** Dates for Rock Band game tracks are tentative and subject to change **

Tracks:

Avenged Sevenfold “Critical Acclaim”

Ben Harper and Relentless7 “Shimmer & Shine”

Brad Paisley “Mud on the Tires”

Brooks & Dunn “Hillbillie Deluxe”

Coheed and Cambria “A Favor House Atlantic”

Coheed and Cambria “The Running Free”

Crooked X “Rock & Roll Dream” +

Dierks Bentley “Free & Easy (Down the Road I Go)”

Dixie Chicks “Sin Wagon”

The Material “Moving to Seattle” +

Maximo Park “Girls Who Play Guitars”

Miranda Lambert “Gunpowder & Lead”

Motley Crue “Down at the Whisky”

The Myriad “A Clean Shot” +

Phish “Wilson (live)”

Rush “Closer to the Heart”

Shinedown “Devour”

Shinedown “Junkies for Fame”

Shooter Jennings “Steady at the Wheel”

Soundgarden “Jesus Christ Pose”

Soundgarden “Pretty Noose”

TV on the Radio “Wolf Like Me”
Them Terribles “Bullets & Guns” +

Trapt “Who’s Going Home With You Tonight?”

(All tracks are original master recordings)

Price: $2.00 (200 Wii Points) per track

+ $1.00 (100 Wii points) per track

Location: In-Game Rock Band 2 Music Store (Wii Points must be purchased through the Wii™ Shop Channel)

Rock Band 2 is available for Xbox 360, PLAYSTATION 3 and PlayStation®2 systems and the Wii system. The Xbox 360, PLAYSTATION 3 system and Wii versions support downloadable content.

Downloadable content for Wii is purchased via the in-game Rock Band Music Store using Wii Points purchased through the Wii Shop Channel and can be downloaded to the system memory or to an SD card for additional storage. The tracks stream directly from the SD card for seamless play.

To view a complete list of the more than 700 tracks available in the Rock Band music back catalog, please visit www.rockband.com/music.

Rock Band continues to satisfy music fans’ and gamers’ voracious appetite for rock with more than 40 million paid downloads since its launch Nov. 20, 2007. The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom Rock Band library.

Rock Band and Rock Band 2 are rated “T” for Teen (lyrics, suggestive themes) by the ESRB. The ESRB does not rate online downloads.

For more information on Rock Band2 and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

Wii continues race to catch up to PS3 and 360 for Rock Band DLC content!Harmonix and MTV Games today announced 25 tracks coming this week to the Rock Band Music Store catalog of downloadable content for the Wii system, including hit songs from artists like David Bowie, The Police, The Zombies and industrial metal pioneers Ministry.

As previously announced, Wii Rock Band 2 owners will gain access this week to three tracks from Ministry, two classics from The Zombies and a single from The Cranberries. Additionally, 19 back-catalog tracks will be released for Wii in the Rock Band Music Store.

English rockers The Police have three tracks coming to the Wii Rock Band Music Store this week. “Can’t Stand Losing You” and “Roxanne” from the 1978 album, Outlandos d’Amour, and “Synchronicity II,” from The Police’s last studio album, Synchronicity, released in 1983.

Also this week, back-catalog tracks from Airbourne, Devil Driver, Dream Theater, Killswitch Engage, Machine Head, Hinder, Bad Religion, The Cult and GLaDOS will be released, as well as cover tracks as made famous by The Monkees, David Bowie and Sweet. Wii music fans can also download tracks from Harmonix’s own Bang Camaro, Count Zero and Freezepop.

The tracks from Ministry, The Zombies and The Cranberries will be released simultaneously with the weekly content update for other consoles. The remainder of the tracks comes from the back catalog of Rock Band music already released to owners of Xbox 360 and PLAYSTATION 3 system. Wii fans can expect a rollout of previously released downloadable Rock Band content until the entire back catalog of more than 680 songs is available. With the addition of these tracks, there are now 169 tracks in the Wii Rock Band Music Store.

Release Date: Tuesday, May 26, 2009

** Dates for Rock Band game tracks are tentative and subject to change **
Tracks:

Airbourne “Runnin’ Wild”
Bad Religion “Sorrow”
Bang Camaro “Rock Rebellion”
David Bowie “Heroes” *
David Bowie “Queen Bitch” *
Count Zero “Shake”
The Cult “She Sells Sanctuary”
DevilDriver “Clouds Over California”
Dream Theater “Constant Motion”
Freezepop “Sprode”
GLaDOS “Still Alive”
Hinder “Use Me”
Killswitch Engage “My Curse”
Machine Head “Aesthetics of Hate”
The Monkees “Last Train to Clarksville” *
The Police “Can’t Stand Losing You”
The Police “Roxanne”
The Police “Synchronicity II”
Sweet “Action” *

(* Denotes cover track)

Price: $2.00(200 Wii Points) per track
“Still Alive” by GLaDoS is a free track.

Location: In-game Rock Band 2 Music Store(Wii Points must be purchased through the Wii^TM Shop Channel)

Rock Band 2 is available for Xbox 360, PLAYSTATION 3 and PlayStation®2 systems and the Wii system. The Xbox 360, PLAYSTATION 3 system and Wii versions support downloadable content.

Downloadable content for Wii is purchased via the in-game Rock Band Music Store using Wii Points purchased through the Wii Shop Channel and can be downloaded to the system memory or to an SD card for additional storage. The tracks stream directly from the SD card for seamless play.

To view a complete list of the more than 680 tracks available in the Rock Band music back catalog, please visit www.rockband.com/music.

Rock Band continues to satisfy music fans’ and gamers’ voracious appetite for rock with more than 40 million paid downloads since its launch Nov. 20, 2007. The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom RockBandlibrary.

Rock Band and Rock Band 2 are rated “T” for Teen (lyrics, suggestive themes) by the ESRB. The ESRB does not rate online downloads.

Rock Band and Rock Band 2 are rated “T” for Teen (lyrics, suggestive themes) by the ESRB. The ESRB does not rate online downloads.

For more information on Rock Band2 and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

Harmonix and MTV Games today announced that three tracks from industrial metal pioneers Ministry will be added to the Rock Band Music Store of downloadable content next week for the Xbox 360, PS3and the Wii. Also coming in next week’s lineup is music from The Cranberries and The Zombies.

Ministry played together from 1981 until 2008 and, during this time, laid the foundation for American industrial metal. The “Ministry Pack 01″ will feature “Cuz U R Next,” from The Wicked Soundtrack by Al Jourgensen, the Ministry frontman-scored soundtrack to the 2008 film, Wicked Lake, as well as “The Great Satan” and the Grammy-nominated “LiesLiesLies,” both from the band’s 2006 album Rio Grande Blood. This three pack marks Ministry’s first appearance in the Rock Band catalog.

Also making Rock Band soundtrack debuts next week are 60s English rock band, The Zombies, and Irish alternative rock band, The Cranberries. “She’s Not There” and “Tell Her No,” both from The Zombies self-titled 1966 album, will be made available, as will “Linger,” from The Cranberries 1993 album, Everybody Else Is Doing It, So Why Can’t We? The song was named by VH1 as one of the 100 Greatest Songs of the 90s.

Tracks:
Ministry “Cuz U R Next”
Ministry “LiesLiesLies”
Ministry “The Great Satan”
The Zombies “She’s Not There”
The Zombies “Tell Her No”
The Cranberries “Linger”

(All tracks are original master recordings)

The Ministry tracks will be available for purchase as part of the “Ministry Pack 01″ or as individual tracks for Xbox 360 and PLAYSTATION 3 system. These tracks will be available for purchase as individual tracks only for Wii.

Release Date: Tuesday, May 26, 2009 (Xbox LIVE Marketplace for Xbox 360 and in-game Rock Band 2 Music Store for Wii)
Thursday, May 28, 2009 (PlayStation®Store)

** Dates for Rock Band game tracks are tentative and subject to change **

Price: $1.99 (160 Microsoft Points) for Xbox 360 per track
$2.00 (200 Wii Points for Wii) per track
$5.49 (440 Microsoft Points for Xbox 360) for “Ministry Pack 01″

Locations: Xbox LIVE Marketplace for Xbox 360
PlayStation®Network
In-game Rock Band 2 Music Store for Wii

Music Videos:
Click on the track below to view the song’s corresponding music video. Videos can be embedded on your site.
Ministry “LiesLiesLies”
The Cranberries “Linger”

Website Links:
For more information, please visit:
Rock Band Website
Ministry Official Website
The Zombies Official Website
The Cranberries Official Website

Rock Band 2 is available for Xbox 360, PLAYSTATION 3 system, PlayStation 2 system and Wii.

There are now more than 680 tracks available to date via disc and download purchase (complete list of tracks at www.rockband.com/music). Rock Band continues to satisfy music fans’ and gamers’ voracious appetite for rock with more than 40 million paid downloads since its launch on November 20, 2007. The Rock Band Music Store allows players to preview and purchase downloadable individual music tracks and packs from the vast selection of offerings available to date without ever leaving the game as they build their own custom Rock Band library.

Rock Band and Rock Band 2 are rated “T” for Teen (lyrics, suggestive themes) by the ESRB. Music downloads are not rated by the ESRB.

For more information on Rock Band 2 and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Summer Promotion to Offer Music Fans Thousands of Rock Band Tracks and Games

First-Ever MTV Video Music Awards Moonman for Best Rock Band Music Video to be Awarded to Contest Winner

MTV and MTV Games, and Pepsi announced a multi-platform “Drink Up, Rock Out” promotion that will give away thousands of Rock Band DLC music tracks and games. Music lovers and gamers nationwide will be able to win prizes instantly and will have the opportunity to participate in the first-ever Pepsi Rock Band music video contest that will award one talented band a 2009 MTV Video Music Awards Moonman. The summer promotion begins June 2 and continues through the MTV Video Music Awards.

As part of the “Drink Up, Rock Out” promotion, fans who see a Rock Band icon on specially-marked packages of 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi, Pepsi Max and other Pepsi products are encouraged to look under the cap for a code and then go to www.pepsirockband.com to enter the code for a chance to win prizes. During the promotion, MTV and Pepsi will give away a Rock Band 2 Special Edition bundle every hour and thousands of Rock Band downloadable tracks each day. Additionally, fans can enter a weekly sweepstakes for opportunities to win a trip to a Harrah’s Entertainment property, Xbox 360 Consoles and other great prizes.

“MTV’s Rock Band has quickly established a new gaming platform that is extremely popular with music fans and gamers alike,” said Ralph Santana, VP of cola marketing, Pepsi-Cola North America Beverages. “We’re partnering with MTV to bring a new exciting twist to the game that will give one talented band a once-in-a-lifetime experience and a taste of stardom.”

Christina Glorioso, Vice President Marketing Partnerships for MTV Games added: “Pepsi is continuing their long standing tradition of being on the forefront of music with the decision to partner with Rock Band, the genre-defining music game platform that allows music fans and gamers to interact with and discover music like never before. This campaign has something for every Pepsi consumer from those that love to rock to the fans that love to cheer on their favorite bands.”

And for those Rock Band groups who seek fame, Pepsi, Rock Band, and MTV are giving fans the opportunity to win a Moonman for the first time by entering their own Rock Band music video into the competition. Entrants can choose a song from the official competition list – available at www.RockBand.com/Pepsi and start making their Rock Band music video right now. Music video submissions can be uploaded to www.PepsiRockBand.com where bands and fans will be able to enter, view, rate and vote on their favorite Rock Band music videos. To jump start the promotion, MTV Games is giving hardcore fans, those that upload a music video on the first day of the promotion (June 2 before 6pm EDT), the opportunity to win a trip to Los Angles the very next day to be the house band at the Rock Band booth at E3. Fans must register separately on June 2 to be entered for the chance to win this prize at www.RockBand.com/Pepsi.

For a shot to win the Moonman, Pepsi Rock Band music video submissions will be accepted June 2 through July 28. Beginning August 8 – September 1, fans take the reins as they vote online and decide the fate of the winning Rock Band band. The winning band will travel to the 2009 MTV Video Music Awards, walk the red carpet, receive their very-own Moonman statue, and will be featured in a spot produced by MTV to air the night of the awards show.

The “Drink Up and Rock Out” summer program will also include promotion across MTV Networks channels, including MTV, MTV2, mtvU, VH1, CMT, Spike, COMEDY CENTRAL, TV Land and Nick at Nite.