Posts Tagged ‘EA’

Bioware announces Mass Effect 3: Extended Cut

Monday, April 9th, 2012

Free* DLC Pack to Provide Additional Cinematic Scenes to the ending of Mass Effect 3 this Summer

BioWare announced Mass Effect™ 3: Extended Cut, a downloadable content pack that will expand upon the events at the end of the critically acclaimed Action RPG. Through additional cinematic sequences and epilogue scenes, the Mass Effect 3: Extended Cut will give fans seeking further clarity to the ending of Mass Effect 3 deeper insights into how their personal journey concludes. Coming this summer, the Mass Effect 3: Extended Cut will be available for download on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC for no extra charge*.

“We are all incredibly proud of Mass Effect 3 and the work done by Casey Hudson and team,” said Dr. Ray Muzyka, Co-Founder of BioWare and General Manager of EA’s BioWare Label. “Since launch, we have had time to listen to the feedback from our most passionate fans and we are responding. With the Mass Effect 3: Extended Cut we think we have struck a good balance in delivering the answers players are looking for while maintaining the team’s artistic vision for the end of this story arc in the Mass Effect universe.”

Casey Hudson, Executive Producer of the Mass Effect series added, “We have reprioritized our post-launch development efforts to provide the fans who want more closure with even more context and clarity to the ending of the game, in a way that will feel more personalized for each player.”

The Mass Effect franchise is one of the most highly decorated series in the history of games, having earned over 250 awards from critics around the world. Mass Effect 3 launched last month to universal critical acclaim, receiving over 75 perfect scores. For more information on Mass Effect 3, please visit http://masseffect.com, follow the game on Twitter at http://twitter.com/masseffect or “like” the game on Facebook at http://facebook.com/masseffect. Press assets for Mass Effect 3 are available at www.info.ea.com.

 

* OFFER EXPIRES APRIL 12, 2014.  INTERNET CONNECTION AND ORIGIN (EA), XBOX LIVE, OR PLAYSTATION NETWORK ACCOUNT REQUIRED. VALID ONLY AT THE ORIGIN CLIENT SOFTWARE (WWW.ORIGIN.COM/ABOUT), XBOX LIVE MARKETPLACE OR PLAYSTATION STORE. VALID WHEREVER MASS EFFECT 3 IS SOLD. MASS EFFECT 3 FULL GAME AND ORIGIN ACCOUNT (EA) REQUIRED TO USE/PLAY DOWNLOAD. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE COMBINED WITH ANY OTHER OFFER, GIFT CARD, REBATE OR DISCOUNT COUPON. PRODUCT SUBJECT TO AVAILABILITY. VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW. LIMIT ONE OFFER PER PERSON. YOU MUST MEET THE MINIMUM AGE REQUIREMENTS, WHICH VARY BY COUNTRY, TO REGISTER FOR AN ORIGIN ACCOUNT (EA). EA MAY RETIRE ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED ON WWW.EA.COM/2/SERVICE-UPDATES.

Crytek and EA bringing Crysis to Xbox Live and PSN

Monday, September 12th, 2011

Electronic Arts and award-winning developer, Crytek GmbH, announced today that the critically-acclaimed Crysis franchise will debut a new experience on Xbox LIVE and PlayStation Network. In October 2011, shooter fans will be able to download a modified and enhanced version of the award-winning single-player campaign from the original Crysis, remastered for console players using Crytek’s state-of-the-art CryENGINE 3 with all new lighting, effects and other visual optimizations. For just $19.99 SRP or 1600 Microsoft Points, gamers will download the most robust and exciting Xbox LIVE and PlayStation Network game to date.

In 2007 and again in 2011, critics around the world hailed Crysis and Crysis 2 as titles that ushered in the next-generation of gaming with jaw-dropping visuals, industry leading technology and groundbreaking sandbox gameplay, featuring the super-powerful Nanosuit. Today, the original, award-winning 2007 single-player campaign has been remastered for Xbox LIVE and PlayStation Network with optimized Nanosuit controls, fine-tuned combat and full stereoscopic 3D support.

“We are extremely proud of what we were able to accomplish with Crysis. We set out to create a next-generation FPS and delivered a PC experience that became a benchmark for quality – and still is for many gamers even four years later,” said Cevat Yerli, CEO of Crytek. “By bringing the single-player campaign to console, we believe we are again setting a new standard for quality in downloadable gaming.”

In Crysis, gamers will travel to 2019 where a team of US scientists makes a frightening discovery on an island in the South China Sea. All contact with the team is lost when the North Korean Government quickly seals off the area. The United States responds by dispatching an elite team of Delta Force Operators to recon the situation. As tension rises between the two nations, a massive alien ship reveals itself in the middle of the island. Now with hope rapidly fading, the US and North Koreans must join forces to battle the alien menace, fighting epic battles through stunning, photorealistic tropical jungles and frozen landscapes.

For more information on Crysis, please visit http://crysis.ea.com or http://mycrysis.com and follow the game on Twitter at http://www.twitter.com/crysis or “Like” Crysis on Facebook at http://facebook.com/crysis.

EA announces Battlefield 3 novel

Monday, August 1st, 2011

Written by Consultant, Former SAS Operator Andy McNab

DICE, an Electronic Arts Inc. studio, today announced the publication of a novel based on Battlefield 3™, one of the most anticipated games of 2011. Battlefield 3: The Russian novel is written by the highly decorated ex-SAS operator and best-selling author of Bravo Two Zero, Andy McNab, with co-author Peter Grimsdale. The book tells the back-story of RU Special Forces operator Dima, one of the hero soldiers featured in the Battlefield 3 single-player campaign narrative. Having first-hand experience of the drama and trauma of real war, McNab and co-author Grimsdale bring an authentic voice and heart-wrenching perspective to the story. Like the game, the novel is charged with documentary intensity, high octane action, and ripped-from-the-headlines incursions. Battlefield 3: The Russian paints a picture of a soldier struggling to do whatever it takes to keep himself, and his platoon, alive. The modern military novel will be released alongside the game on Oct. 25, 2011 and will be published by Orion Publishing in Europe and Grand Central Publishing in North America.

In the game, the single-player storyline is revealed through a series of flashbacks as Marine Staff Sergeant Henry Blackburn races to prevent an attack on New York City by a deadly force known as the PLR. As Blackburn recalls key events leading up to the attack, players take control of several characters in heart-pounding missions across land, sea and air. One of these characters is Dmitri “Dima” Mayakovsky, a legendary and pragmatic GRU operator in the twilight of his Special Forces career. Known as a “cleaner”, Dima is the sort of person that does whatever it takes to get the job done. The book picks up where the game leaves off, allowing McNab and Grimsdale to give a thrilling new perspective into Dima’s own personal quest as well as the events of Battlefield 3.

“It is impossible for any single medium to fully capture the emotion and intensity of war. The Battlefield 3: The Russian novel is one window into the experience, and the game is another. They complement each other perfectly,” said Andy McNab. “Working with DICE has been a fantastic ride. Battlefield 3 is going to surprise people this autumn. The story, the characters, the world and the intense action come together to create a resonant, memorable experience.”

McNab is also working with the team at DICE to ensure that the authenticity and grittiness of today’s warfare is fully realized in all three campaigns; singleplayer, co-op and multiplayer. Capturing the intense reality of modern warfare across the globe, from the densely populated city streets of Paris to the barren dustbowl of the Tehran desert, Battlefield 3 is the next installment in the internationally acclaimed Battlefield series. Battlefield 3 recently took home an unprecedented 47 industry awards at this year’s Electronic Entertainment Expo (E3) including Best Action Game and Best Online Multiplayer from the Game Critics Awards.

About Andy McNab
In 1984 McNab was ‘badged’ as a member of 22 SAS Regiment and was involved in both covert and overt special operations worldwide. During the Gulf War he commanded Bravo Two Zero, a patrol that, in the words of his commanding officer, ‘will remain in regimental history for ever’. Awarded both the Distinguished Conduct Medal (DCM) and Military Medal (MM) during his military career, McNab was the British Army’s most highly decorated serving soldier when he finally left the SAS in February 1993.

He wrote about his experiences in three books: the phenomenal bestseller Bravo Two Zero, Immediate Action and Seven Troop. He is the author of the bestselling Nick Stone thrillers as well as a number of other fiction and nonfiction titles for adults and young adults. He has sold over thirty million books worldwide. Besides writing, he lectures to security and intelligence agencies in both the USA and UK. He is a patron of the Help for Heroes campaign and is a Director of ForceSelect and the ForceSelect Foundation, the charity providing help to British ex servicemen and women.

Battlefield 3 will be available Oct. 25, 2011 in North America for the PlayStation3, the Xbox 360, PC. For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter at www.twitter.com/battlefield.

Bioware sets March 6 arrival for Mass Effect 3

Wednesday, June 8th, 2011

BioWare also Unveils Mass Effect 3 N7 Collector’s Edition and Announces New Voice Recognition Technology in Mass Effect 3 through Kinect Exclusively on Xbox 360

 

Not everyone will survive. Leading video game developer BioWare announced today that the epic action RPG, Mass Effect 3, will arrive at retailers worldwide beginning March 6, 2012. In Mass Effect 3, an ancient alien race known only as “Reapers”, has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the galaxy is on the verge of total annihilation, and you are the only one who can stop them. The price of failure is extinction. You, as Commander Shepard, must lead the counter assault to take it back. Only you can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all. Mass Effect 3 will make its world debut at the Electronic Entertainment Expo from June 7 -9, 2011.

“With Mass Effect 3, we are delivering blockbuster action and heart-wrenching emotion on a scale that far exceeds anything we’ve ever done before,” said Casey Hudson, Executive Producer of the Mass Effect series. “This is an all-out galactic war and how you choose to lead and play will ultimately determine how – and if – you can save the galaxy.”

BioWare also unveiled today the Mass Effect 3 N7 Collector’s Edition, a special edition of the game featuring exclusive bonus content and unlockable items* including in-game appearance packs, a Dark Horse Comic Book, a hardcover art book, an exclusive extended soundtrack, exclusive lithograph and an exclusive N7 patch. Designed to delight both new and seasoned fans, the Mass Effect 3 N7 Collector’s Edition also gives instant access to the N7 Arsenal Pack which features four tactical guns exclusive to this special edition. The Mass Effect 3 N7 Collector’s Edition is available for pre-order now at participating retailers for $79.99 in limited quantities.

Blending world-class shooter combat with interactive, cinematic storytelling and space exploration, the Mass Effect series is one of the most highly decorated in the history of games, having earned over 200 international awards.

Mass Effect 3 and the Mass Effect 3 N7 Collector’s Edition arrive on the Xbox 360, PlayStation 3 and PC beginning March 6, 2012. BioWare also announced earlier today that Mass Effect 3 on the Xbox 360 will include support of Kinect, allowing players to immerse themselves into the Mass Effect universe even further through new voice recognition technology. The Mass Effect 3 N7 Collector’s Edition will be available in a digital format** on the PC exclusively via Origin, EA’s new digital store destination (http://Origin.com). For more information on Mass Effect 3, please visit http://masseffect.com, follow the game on Twitter at http://twitter.com/masseffect or “like” the game on Facebook at http://facebook.com/masseffect.

* Conditions and restrictions apply. See http://masseffect.com for details.

**Gamers who purchase the Mass Effect 3 N7 Collector’s Edition on the PC via Origin will receive exclusive bonus content and unlockable items in digital format. This includes in-game appearance packs, a digital version of the Dark Horse Comic Book, a digital version of the art book, an exclusive extended soundtrack, a digital version of the exclusive lithograph and the N7 Arsenal Pack. The digital version of the Mass Effect 3 N7 Collector’s Edition will not include the N7 patch.

Battlefield 3 details and trailer from E3

Wednesday, June 8th, 2011

EA claims the Battlefield on October 25th with the launch of the highly-anticipated Battlefield 3

DICE Entices Fans with Revolutionary Frostbite 2 Engine, Signature Battlefield Gameplay Crafted by World Class Development Team and Early Access to Battlefield 3 with Multi-Platform Beta in September

The fight is on! DICE, an Electronic Arts Inc. studio, today announced that Battlefield 3, the next installment in the internationally acclaimed Battlefield series, will be available on October 25, 2011. After three years of development, the spectacular new game leaps ahead of the competition thanks to the unique power of the Frostbite 2 game engine. The technology advances the state of the art, and serves as the power center that allows Battlefield 3 to deliver superior performance in character animation, visual rendering, audio/sound and physical destruction. Battlefield 3 is the only FPS in the marketplace using Frostbite 2, and the only shooter capable of making the gameplay experience feel alive with all the sights, sounds, movements and action of real-world incursions. Fans eager to jump into battle can join the multi-platform beta in September 2011.

Battlefield 3 will be shown on the PlayStation 3  and PC this week at the Electronic Entertainment Expo (E3) in Los Angeles.

“We are proud to finally open the curtains and reveal Battlefield 3. The core development team has been together since 2005. We’ve grown together, taken some knocks together and now, we’re ready to take first person shooters to a whole new level, together,” said Patrick Bach, Executive Producer. “Like so many gamers out there, we’ve had some pretty wild ideas about what we’d want to see in a shooter. Until now, it was all just fantasy. But with Frostbite 2, even our most far-reaching ideas are becoming a reality. This is the game we’ve always wanted to create.”

Battlefield 3 captures the intense reality of modern warfare across the globe. DICE is working closely with highly decorated ex-SAS operator and acclaimed author, Andy McNab, to ensure the authenticity and grittiness of today’s war is captured in both the single player and multiplayer campaigns. In the single player chapters being highlighted at E3, two new playable characters are introduced. Dmitri “Dima” Mayakovsky, a Russian undercover agent, must fight his way from the Paris Stock Exchange through the crowded city streets in a desperate attempt to stop PLR operatives from detonating a dirty bomb in the heart of Paris. Jonathan “Jono” Miller, a Marine Corporal from America’s heartland, is deployed to the barren dustbowl of the Tehran desert to engage PLR forces. This chapter showcases a classic Battlefield vehicle warfare experience as players embark on a large scale tank attack to neutralize the PLR base. The popular Battlefield multiplayer mode ‘Rush’ is also back and will be playable on PC in the EA booth.

Gamers ready to enlist can pre-order the Battlefield 3 Limited Edition and receive the Back to Karkand digital expansion pack at no extra charge.* This themed multiplayer pack pays tribute to Battlefield fans by featuring four highly celebrated maps from Battlefield 2 each now boldly re-mastered using Frostbite 2. Pre-order the Battlefield 3 Limited Edition now at http://eastore.ea.com/battlefield3. Battlefield 3 will be available for the PlayStation 3, Xbox 360, and the PC.

For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter at www.twitter.com/battlefield.

*Conditions and restrictions apply. See http://eastore.ea.com/battlefield3 for details.

Trailer here: http://www.youtube.com/watch?v=pMzHTmvRrpc

EA expands Medal of Honor with new multiplayer maps and modes

Wednesday, October 27th, 2010

Electronic Arts Inc. today announced that the hit first-person shooter Medal of Honor™ will further expand its intense multiplayer experience with the release of an all-new multiplayer mode on November 2, 2010. The new mode called Hot Zone features “King of the Hill” gameplay where teams fight over a designated location on a map; the team who holds their position longest prevails. This adrenaline-fueled mode is playable across two all-new maps (Hindukush Pass and Korengal Outpost) as well as redesigned versions of the popular Shahikot Valley and Helmand Valley multiplayer maps. Hot Zone will be available via Xbox LIVE™ Marketplace for 800 MS points, on PlayStation®Network for $9.99USD and on PC exclusively via the EA Store™ for $9.99USD.

In addition to Hot Zone, EA will also release Clean Sweep on Nov 2 via Xbox LIVE, PSN and PC for free*. Clean Sweep is an elimination mode where players will rely on their own skill and teammates’ expertise to prove victorious. This free mode will also feature two all-new maps (Bagram Hangar and Khyber Caves) as well as redesigned versions of the popular Diwagal Camp and Kabul City Ruins maps.

Developed by DICE, Medal of Honor multiplayer delivers world-class First Person Shooter action and dedicated server support with all of the same authentic settings, weapons and realistic action depicted in the single-player game. For the first time in its 11-year history, Medal of Honor leaves the WWII theatre and enters the modern setting of war-torn Afghanistan. The game is told through the lens of a small band of fictional characters. Medal of Honor introduces players to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority to take on missions no one else can handle.

Medal of Honor is available now in North America and in Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Medal of Honor is rated “M” for Mature by the ESRB. For more information on EA, please visit www.ea.com. For more information on Medal of Honor, follow the game on Twitter at: http://www.twitter.com/medalofhonor or on Facebook at http://www.facebook.com/medalofhonor.

* Free with Medal of Honor game registration using single-use code enclosed with new, full retail purchase. Additional codes for console versions available for purchase from Xbox LIVE or PlayStation Network. PC users must update software with latest patch available no earlier than November 2, 2010. Additional conditions and restrictions apply. See back of pack for details.

Exclusive access to FIFA 11 Ultimate Team begins now

Wednesday, October 27th, 2010

EA SPORTS revealed today that FIFA 11 Ultimate Team will be available as a FREE download for the PlayStation 3 and Xbox 360 on November 3, 2010, and for the first time, includes the addition of players from Major League Soccer and Russian Premier League, increasing the number of available players to 8,000 from 30 leagues.

Beginning Oct. 27, all returning FIFA Ultimate Team players—individuals who previously played FIFA 09 Ultimate Team or FIFA 10 Ultimate Team—can start their FIFA 11 Ultimate Team campaign early by visiting www.easportsfootball.com/ultimateteam and logging on to the FIFA 11 Ultimate Team web tool. Returning players will be rewarded with two free gold packs to begin their team building experience ahead of launch on Nov 3. The web tool features full auction functionality—bidding, selling and the ability to post trades for the very first time—and links directly to the FIFA 11 Ultimate Team console experience. For every day between Oct. 27 and Nov. 3 that gamers log-on to the FIFA 11 Ultimate Team web tool they’ll receive a daily gift.

Insomniac Games selects EA Partners for new publishing agreement

Wednesday, June 2nd, 2010

New Franchise Marks the Independent Studio’s First Multiplatform Release

Today, Electronic Arts Inc. announced a publishing agreement with independent developer Insomniac Games that will bring the studio’s upcoming, all-new franchise to the PlayStation 3 and the Xbox 360. This will be the first multiplatform release in Insomniac’s storied 16-year history. Published through the distinguished EA Partners program, the new title will mark the introduction of a brand new universe from Insomniac, creators of the universally-acclaimed Spyro the Dragon, Ratchet & Clank and Resistance franchises that have combined to sell more than 35 million copies worldwide. The still unnamed title is in production at the company’s Burbank studio. Terms of the agreement were not disclosed.

“Working with EA Partners allows us to extend the reach of our games to a multiplatform audience while retaining ownership of the intellectual property,” said Ted Price, founder and CEO of Insomniac Games. “We are excited and eager to introduce Insomniac to a new group of gamers while reinforcing to our loyal fans what makes our games special.”

“This is an exciting day for all of us at EA Partners and for gamers everywhere,” said David DeMartini, Senior Vice President and General Manager of EA Partners. “Insomniac is renowned for their commitment to quality and their ability to create unique, exciting worlds for gamers to explore. We look forward to help them bring their next blockbuster franchise to the millions of diehard Insomniac fans on PlayStation and the soon to be millions of diehard Insomniac fans on Xbox 360.”

Ship timing for the game was not announced.

For more information on Insomniac Games, please visit www.insomniacgames.com.

Boooooom-shaka-laka! EA announces Tim Kitzrow as the voice of EA Sports NBA Jam

Friday, May 14th, 2010

Fans to Create the Next Generation of NBA JAM One-Liners

Electronic Arts Inc. (Nasdaq: ERTS) announced today that EA SPORTS™ is giving its fans an opportunity to create their own one-liners for the upcoming EA SPORTS NBA JAM videogame*. Fans can submit and vote for their favorite lines to be read by the original voice of NBA JAM, Tim Kitzrow, who reprises his role as the legendary announcer.

Fans can submit their one-liners at http://www.facebook.com/NBAJAM, and 64 finalists, as chosen by the EA SPORTS NBA JAM team, will go head-to-head in a single elimination bracket with fan votes determining the winners. The four finalists will have a once-in-a-lifetime opportunity to have their one-liners included in the game and heard by millions of people around the world.

Contest Schedule:

May 13th – Contest Submissions Open at http://www.facebook.com/NBAJAM

May 19th – Contest Submissions Close

May 24th – 64 Finalists Announced

May 25th – Fan voting begins

June 23rd –Winners Announced

“NBA JAM is one of the most popular and culturally influential arcade basketball games ever made, and is widely known for its one-liners like Boom-Shaka-Laka and He’s on Fire,” says Kitzrow, the original voice of NBA JAM. “I am really excited to be a part of the remake and for fans to create the expressions that could become culturally iconic in the years to come.”

EA SPORTS NBA JAM revives the classic franchise with vintage NBA JAM gameplay, and all-new features that deliver a fresh new take on the game. Featuring the sights and sounds that fans of the franchise will instantly recognize, EA SPORTS NBA JAM mixes the old school with the new, to deliver a one-of-a-kind sports presentation on the Wii™.

EA SPORTS NBA JAM is currently in development at EA Canada in Vancouver, BC and will be available Fall, 2010 for the Nintendo Wii videogame system. The game has not yet been rated by the ESRB or PEGI.

For more information and breaking news on EA SPORTS NBA JAM, visit: http://www.facebook.com/NBAJAM

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf, while EA SPORTS Active Personal Trainer for the Wii is the most critically acclaimed product available for interactive fitness.

For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.

*NO PURCHASE NECESSARY

Void where prohibited.

Eligibility restrictions apply.

Contest starts May 13, 2010 and ends June 23, 2010.

Complete Contest rules can be found at: http://www.facebook.com/NBAJAM

EA Announces the Sims 3 will invade consoles and handhelds this fall

Tuesday, April 27th, 2010

Award-winning Gameplay and Technology From EA’s Best-Selling Franchise

Maximized for Console and Handheld Players With All-New Platform-specific Features

The EA Play Label of Electronic Arts Inc. today announced that the critically-acclaimed The Sims™ 3 is in development for the PlayStation 3, Xbox 360, the Wii and Nintendo DS, and will be available this fall. Millions embraced the launch of The Sims 3 on the PC/Mac last summer making it the biggest PC launch in EA’s history and going on to become to the #1 best-selling PC title in 2009*. The groundbreaking The Sims franchise has continued to gain momentum, remaining a worldwide cultural touchstone for its enormous and growing fan base.

“We’re bringing players the best console and handheld game for The Sims franchise to date and are excited to offer a unique experience for all types of gamers on their platform of choice,” explained Sam Player, Executive Producer at EA. “Building on the unique traits system, living open neighborhood, lifetime wishes, and endless customization options, we’ve tailored each platform of The Sims 3 with exclusive features to allow for even more control, creativity, and connectivity.”

In The Sims 3 for console and handheld, players will be able to create Sims with unique personalities, fulfill their desires…or not, and control their lives within a living neighborhood. Additionally, all-new features make it easier than ever to mess with life as players can unlock the ultimate “Karma Powers” for instant control and unleash them on their Sims. Players can help their Sim “get lucky,” bless them with “instant beauty” or be deviant and curse them with an “epic fail.” But players should use these powers wisely—they may have unexpected results and karma may come back to bite.

Rich, immersive gameplay is complimented with a seamlessly integrated exchange system on the PlayStation 3 and Xbox 360 platforms, gamers will be more connected than ever before as they design, build, and share their creations and download content from other players around the world without ever leaving the game.** Facing short and long term challenges, players will reap rewards and trophies and can even share achievements with friends by connecting to Facebook**.

Exclusive to the Wii version, players will be able to enjoy an all-new beach town with unique residents, traits, careers and lifetime wishes. For the first time ever, players can enjoy The Sims 3 with friends by going head to head in the new “Life Moments” game to earn rewards. Finally, players will also enjoy several adventure quests, as the game will challenge them to explore their town and discover the secrets therein.

Never before seen on Nintendo DS, players can use the stylus to build their Sims’ homes with tools, draw walls and floors, and customize virtually everything from décor objects, textures, and more. Players will use the stylus to sculpt their Sims’ facial features, choose hair styles and clothing, and dictate personalities in the most robust Create a Sim yet for a handheld game. In Story Mode, players will control multiple Sims within a family and enjoy life’s special moments. For the first time ever on the Nintendo DS, players can enjoy a complete life simulation as they guide their Sims through completing challenges to unlock additional items, new buildings and landmarks, and more.

“The Sims series’ continues to be one of the most successful videogames of all time by providing universally appealing content and focusing on the player’s imagination, emergent gameplay mechanics, and the innate humor evident in the virtual world of The Sims,” said Scott Evans, General Manager of The Sims Studio. “We’re building on this foundation and applying new features that will make for a robust, deep and rewarding gameplay experience. I’m extremely proud of the game that the team is making and can’t wait to bring these exciting new features like Karma Powers to life and get them into players’ hands.”

The Sims 3 for the PlayStation 3, Xbox 360, Wii, and Nintendo DS is developed by The Sims Studio and has not yet rated by the ESRB. For more information about The Sims 3, please go to www.TheSims3.com. The Sims 3 is also available for PC, Mac, iPhone®, iPod touch® and mobile devices.

* In North America and Europe according to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

** INTERNET CONNECTION, EA Online Account, and registration with single-use serial code enclosed with new, full retail purchase of The Sims 3 for Xbox 360 or PlayStation 3 required. PlayStation®Network/Xbox LIVE® account required and separate fees may apply. Some features subject to availability through PlayStation Network and/or Xbox LIVE. Registration is limited to one EA Account per serial code and is non-transferable once used. You must be 13+ to register. EA Online Terms & Conditions found at www.ea.com.