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Launching September 13 for the Nintendo DS, Camping Mama sets players off on an island camping adventure with Mama, Papa and their two children…navigate the wilderness, live off the land and master your survival skills to thrive in the great outdoors! Features of Camping Mama include:

• Based on the best-selling Cooking Mama franchise that has sold more than 8 and a half million units in North America alone, Camping Mama: Outdoor Adventures allows players to explore the camp site and island as they play a mix of stylus-based cooking, crafting, treasure hunting, and action mini-games in the signature Mama format.
• Play through 38 levels with 100 brand new mini games as Mama’s son or daughter with either Mama or Papa on hand to provide guidance.
• Participate in activities including rock climbing, swinging on jungle vines, spelunking, rowing a boat, tree climbing, and more.
• Use items in mini-games to survive in the woods – craft a fishing pole to fish, sharpen knives and axes with stones you’ve collected, make a fire to cook shellfish you’ve caught, cook the eggs collected from captured chickens to eat, set up your camping tent to sleep in, construct a net to catch butterflies, and much more!
• Experience nature in a variety of settings, such as the Forest, Mountains, and Seas in day, night, snow, and more!
• Find treasure that you can use in further adventures, or even to decorate your camp.
• Collect insects, fish, treasure, and more, and then survey your collection in your scrap book. Aim to find everything!
• Perfect mini games you’ve unlocked in Challenge Mode.

‘BloodRayne Betrayal,’ ‘Cooking Mama 4: Kitchen Magic,’ ‘Hulk Hogan’s Main Event,’‘Take Shape,’ ‘The Hidden’ and more to be playable, as well as a first look at best-selling franchise sequel ‘Zumba Fitness 2’

Majesco Entertainment Company today announced its 2011 E3 gaming line up for this year’s Electronic Entertainment Expo (E3).

For millions of fans, “Mama” cultivated their green thumb in Gardening Mama, turned their world into a work of art in Crafting Mama, and rocked the little ones to sleep in the innovative Babysitting Mama. Now Mama returns to the kitchen this fall with all new recipes and surprises in Cooking Mama 4: Kitchen Magic(Nintendo 3DS),and expands her skills in the wilderness in Camping Mama: Outdoor Adventures (Nintendo DS) for girls and boys.

Following on the heels of mega hit Zumba Fitness, Majesco Entertainment jumps back into the dance-fitness genre with the exhilarating Zumba Fitness 2 (Wii); visit the Majesco booth for a sneak peek at the behind-the- scenes trailer. Also available to check out is the original video game femme fatale, Rayne, as she returns to battle and feed in the hack ‘n slash action game BloodRayne Betrayal (Xbox LIVE Arcade for the Xbox 360, PlayStation Network), which delivers over-the-top, stylish action with a healthy dose of bloodshed.

In addition to the recently announced Hulk Hogan’s Main Event, Majesco will also be presenting two more titles on Kinect for Xbox 360: Take Shape and Mind ‘n Motion.

* Hulk Hogan’s Main Event: It’s all about the show in the first motion-based wrestling game on Kinect for Xbox 360 that lets players train with mentor Hulk Hogan as they build their own wrestling personalities and learn the art of showmanship to win over the crowd.
* Take Shape: Turn game night into a hilarious interactive party with the fast-paced Take Shape for Kinect! Twist, stretch and shrink your body into hundreds of different shapes, animals and symbols. “Shape yourself” solo to beat the fastest time or team up in multiplayer mode to unite your on-screen silhouettes in fun new ways. Fit through forms, bend into shapes and animals, match a mirrored image…even clear stacked shapes lightning fast in this fun-for-all-ages experience. Be flexible; be quick; be the life of the house party in Take Shape!
* Mind ‘n Motion: Think fast and stay coordinated in Mind ‘n Motion! This fun, family-friendly experience puts your motor skills to the test with activities that keep your entire body moving as fast as your mind can trigger your next move. From juggling to dodging shapes to jumping hopscotch, Mind ‘n Motion packs in ten levels per activity and mixes it up throughout with additional gameplay elements like inverse controls, faster pace and new tricks to make you think quick on your feet!

In addition to the next iteration in the Mama franchise, Majesco will also be showing off several other exciting Nintendo 3DS titles, including:
* The Hidden – This augmented reality ghost hunting experience turns your handheld into a portal to the astral plane as you search through real-world environments with the Nintendo 3DS camera.
* Face Racers: Photo Finish – Customize your ride by taking photos of your face with the Nintendo 3DS camera in this personalized arcade racer.
* Nano Assault – Master this unique fast-paced shooter set inside an electron-microscope inspired viral world.
* Pet Zombies – Create, customize, nurture and torment your very own pet zombie!

Majesco is also showcasing two of its current Facebook titles to underline the growing corporate focus on social gaming:
* Cooking Mama Friends’ Café: Work with Mama to create dishes to serve customers in your virtual café! Cooking Mama on Facebook platform brings the popular mechanic of cooking mini-games to an economy driven café.
* Parking Wars 2: Based off the hit A&E reality show and the sequel to the original Facebook game, Parking Wars 2 lets players park their cars on friends’ streets, trying to avoid parking illegally while monitoring and maintaining their own street and ticketing their friends’ illegally parked cars to generate income.

For additional information about Majesco’s entire line of products, please visit www.majescoentertainment.com.

Hide your shirts, Hulkamaniacs! Majesco Entertainment climbs into the ring with “Hulk Hogan’s Main Event” on Kinect for Xbox 360

Hulkify your living room as the world’s most famous professional wrestler puts the Kapow! in your Kinect.

Wrestling icon, IMPACT WRESTLING Superstar, and global sensation Hulk Hogan and Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today a strategic partnership to develop Hulk Hogan’s Main Event, exclusively on Kinect™ for Xbox 360® for an expected release this fall. Developed by Panic Button LLC, Hulk Hogan’s Main Event is the first performance-based wrestling game on Kinect for Xbox 360 that lets players train with mentor Hulk Hogan as they build their own wrestling personalities and learn the art of showmanship to win over the crowd.

“Hulk Hogan is much more than a wrestling star; he’s a sports entertainment icon with a huge personality, a massive following on Spike’s IMPACT WRESTLING, and immediate recognition across generations of fans,” said Jesse Sutton, CEO Majesco Entertainment. “Partnering with the Hulkster for Hulk Hogan’s Main Event is a dream come true and we’re looking forward to releasing a no holds barred motion-based experience that offers a full suite of over-the-top moves.”

“Listen up, people! You will feel the power of Hulkamania when you step into this game,” said Hulk Hogan. “Whether you are taking the damage or selling the pain, this game will let you unleash your inner wrestler as you hype up the crowd while putting the hurt on anyone that stands in your way!”

Hulk Hogan’s longtime marketing agent, Darren Prince, CEO of Prince Marketing Group, said “When we started discussions with Majesco on the format of this game we knew it was a perfect fit for Hulk’s global brand.”

In Hulk Hogan’s Main Event, players will learn the ropes from the man himself as Hulk Hogan schools them on delivering the best show for the crowd by emulating famous Hulk poses and performing more than 30 punishing combos. The Kinect sensor tracks players’ every move; the more dynamic the motion, the more high impact the wrestler’s performance is. Players will create their own unique wrestler personality through a robust create-a-wrestler feature including many choices for face, hair, tattoos, outfit, ethnicity, body type, and entrance music. Perform in nine different venues including the backyard brawl, local gym and giant stadium in front of a massive audience. Enter tournament mode for two player tag-team and take turns delivering extreme moves. Best of all, players can wield a variety of damaging objects including metal chairs and ladders to deliver bone-jarring hits to their opponents.

The launch trailer for Rayne’s upcoming side-scrolling XBLA/PSN slasher debuts on www.BloodRayneBetrayal.com!

Majesco Entertainment and WayForward have revealed the launch trailer for BloodRayne: Betrayal, the next entry to the beloved vampire slasher set for Xbox LIVE Arcade and PlayStation Network! Debuting exclusively on the official website for the game, www.BloodRayneBetrayal.com, the new trailer shows anti-heroine Rayne battling through an action-packed hack ‘n slash adventure filled with dangerous enemies, dark surprises and gruesome puzzles.

The original video game femme fatale is ready for a vampire massacre in BloodRayne: Betrayal for Xbox LIVE Arcade and PlayStation Network. Check out this all-new trailer and watch Rayne, the sexy dhampir born from the union of vampire and human, battle and feed!

Head over to www.BloodRayneBetrayal.com now to check out the trailer in all of its blood-pumping glory. For more information about Majesco Entertainment, please visit www.majescoentertainment.com.

Head back to the kitchen or test your survival skills in the wilderness in the next adventures of the highly successful franchise

Majesco Entertainment is bringing back the fan favorite video game chef for two exciting new titles that offer something for everyone – Cooking Mama 4: Kitchen Magic and Camping Mama: Outdoor Adventures, coming exclusively to Nintendo 3DS and Nintendo DS, respectively. The best-selling Mama franchise has sold 8 and a half million units in North America alone, and these new titles feature enough activities and challenges to keep both seasoned Mama fans and new players busy for hours on end.

“We’re very proud of the work we’ve put in to make the Mama brand one of the most successful and recognizable franchises in the industry,” said Jesse Sutton, Chief Executive Officer, Majesco. “Gamers of all ages and backgrounds have been enjoying the Mama titles for years, and we think they’ll continue to do so with these next two additions as Mama explores new territories, be it the wild outdoors or the new technology the 3DS provides. With three additional cross-platform Mama skus planned for 2012, as well as the continued expansion of Cooking Mama Friend’s Café on Facebook, Majesco is committed long-term to this beloved franchise.”

Join the original digital chef as she makes her debut on Nintendo 3DS with Cooking Mama 4: Kitchen Magic! From new recipes and ways to play to fresh kitchen activities and dish combinations, the iconic kitchen cutie has some tricks up her sleeve that will magically transform kitchen newbies into master culinary artists! Slice, dice, knead, toss and flip your way through more than 200 unique Touch Screen mini-games as you cook in brand new ways with the Nintendo 3DS gyroscope: crack eggs, flip pans, balance plates and much more. Earn bronze, silver and gold medals while mixing up over 60 recipes that range from side dishes to full meals. Organize, decorate and clean your kitchen while watching surprising 3D events unfold as you prepare each meal.

Mama develops her wilderness skills in Camping Mama: Outdoor Adventures that features 100 different stylus based games across a broad range of challenges: craft a fishing pole, use it to fish then cook your catch; capture wild chickens for a tasty egg breakfast; set up your tent; collect exotic insects and much more. Both girls and boys can enjoy fun outdoor activities like rock climbing, spelunking, rowing and tree climbing as they navigate 38 different levels that span forests, mountains and seas. Would-be campers can choose to play as either the son or daughter with Mama or Papa providing guidance depending on the challenge. With customization options and collectible play, Camping Mama lets everyone go wild in the great outdoors!

Developed by Cooking Mama Limited, Cooking Mama 4: Kitchen Magic for Nintendo 3DS and Camping Mama: Outdoor Adventures for Nintendo DS are both expected to release this fall. For additional information on the Mama franchise, please visit www.cookingmamaus.com.

The Graphically Enhanced Classic Gives Fans Enough Carnage, Smokin’ Guns and

Multiplayer Mayhem to Make Life Worthwhile this January 13th

Start off 2010 with a serious bang as Majesco Entertainment Company today released Serious Sam HD: The First Encounter for Xbox LIVE Arcade for the Xbox 360 video game and entertainment system from Microsoft. For just 1200 Microsoft Points, players and bad-A%#s in training can download the high-definition retelling of the original Serious Sam to blast, battle and obliterate the forces of the evil Mental.

“This game takes my good looks, swarthy charm and timeless cool from the original version and ups it to a level of god-like brilliance,” says Sam ‘Serious’ Stone, everyone’s favorite loud mouth protagonist. “Gamers can even play online with up to three friends to wipe out the thorn in my side known as the Sirian Army.”

Developed by Croteam, the creators of the Serious Sam franchise, and produced in partnership with Devolver Digital, Serious Sam HD: The First Encounter follows our hero Sam as he frantically battles his way through time to ancient Egypt. Throughout 15 levels of awesomeness, he takes on a seemingly never-ending onslaught of enemies, from the charging Sirian Werebulls to the screaming Headless Kamikazes. Whether blowing apart nasties with monstrous cannons or ripping them to shreds with the lead-spewing minigun, the tools and the talent are at your disposal to ensure non-stop butt-kicking action over Xbox LIVE Arcade for Xbox 360.

Serious Sam HD: The First Encounter is rated M for Mature and now available for download from Xbox LIVE Arcade for Xbox 360 for 1200 Microsoft Points. For more information on the game, please visit the official site at www.SeriousSamHD.com.

Majesco Entertainment Company and developer Attractive Games LTD today released the preview trailer from the upcoming Wii title Pizza Delivery Boy. As evidenced in the trailer, players use the Wii Remote as an all-in-one kitchen utensil and driving wheel to prepare and deliver a plethora of palatable pizzas to hungry customers in three bustling burgs. However, they must avoid a number of obstacles that stand between them and the coveted title of Pizza Boy of the Year! The Wii exclusive game is expected to release in March 2010 and is rated E for Everyone.

The key to happiness and success can been measured with a good slice of pizza. This has never been more evident than in Pizza Delivery Boy’s three vibrant fully 3D communities whose population experienced bliss and happiness each time they enjoyed the delectable pizzas made by three brothers who each ran their own successful restaurants. Unfortunately the bungling brothers let the success go to their heads and their once thriving palaces are now on the brink of ruin. The towns are in desperate need of a local hero. As the brothers’ new hire, it is the player’s task to restore the faltering pizza parlors to their past prominence. The player must make money by baking and delivering pizzas throughout the three busy towns, which are crawling with scoundrels and hazards like hungry hobos, oil slicks and student drivers. As with all jobs, this one also has its perks as players can unlock a variety of speedy vehicles and earn extra cash on their days off by taking on various side missions.

Re-live the Greatest Action Movies of All Time in the First 3D Shooter for Wii

 The greatest action scenes in cinematic history come to life as Majesco Entertainment Company today announced Attack of the Movies 3D. The first-ever 3D shooter designed exclusively for Wii, Attack of the Movies 3D transports players to six fantastic movie-themed worlds where they will battle large alien space cruisers, shoot underwater monsters, join the resistance against the machines and more. Packaged with four pairs of 3D glasses to support four-player multiplayer action, and featuring classic enemies culled from the annals of film history, this inspired 3D shooter jumps right out of your television and into your living room.

“We all dream about being the hero in our favorite action movies,” said Gui Karyo, Executive Vice President of Operations for Majesco. “Attack of the Movies 3D lets you live that experience out with a realism and dimensionality previously only found in movie theaters.”

In Attack of the Movies 3D, players become an integral part of movie scenes they can typically only watch. Each scene features genre-based ultimate weapons to engage enemies, including zombie-slaying shotguns, automatic laser cannons and more. In addition, branching paths, changing enemy attack patterns, unique areas and environmental challenges ensure that players never experience the same fight twice.

Developed by Panic Button Games Inc., Attack of the Movies 3D is expected to release Spring 2010. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com.

New Fitness Game Designed by America’s Toughest Trainer Offers A High-Impact Workout For Those Who Are Constantly On-The-Go

America’s Toughest Trainer and Health and Wellness Expert has created a workout program that is designed specifically for on-the-go fitness! Majesco Entertainment Company, today announced that Jillian Michaels Fitness Ultimatum 2010 for Nintendo DS will be available at retailers nationwide tomorrow. A companion title to the recently released Jillian Michaels Fitness Ultimatum 2010 for Wii™, the Nintendo DS game features exercises and routines custom designed by Jillian that players can follow anywhere they go, from the office to the beach.

In Jillian Michaels Fitness Ultimatum 2010 for Nintendo DS, players follow a 3D avatar of Michaels as she leads them through rigorous exercises and routines, just like a real personal training session. With expert advice and motivational feedback from Jillian, users can maximize their work out to achieve the best results. In addition, players can choose their preferred fitness regimen through two different program-setting modes: “Jillian’s Training” and “My Training.” “Jillian’s Training” immerses “trainees” into a set workout schedule and plan designed by Jillian, whereas “My Training” allows them to create their own programs including workout days, times and activities. No matter what regimen they choose, players can track their progress with the “My Diary” feature and view diet and wellness tips from Jillian – all designed to help them to stay focused and inspired to attain their fitness goals.

Jillian Michaels Fitness Ultimatum 2010 for Nintendo DS™ is developed by Mistic Software along with Executive Producer Interactive Game Group. The game is rated E for Everyone and is available tomorrow at retailers nationwide for a Suggested Retail Price of $29.99. Jillian Michaels Fitness Ultimatum 2010 for Wii™ is currently available nationwide for a Suggested Retail Price of $39.99 and is also rated E for Everyone. For additional information about both games, please visit www.jillianmichaels.com.

Broad Range of Wii and Nintendo DS Games Offer Great Gameplay and Terrific Value

Majesco Entertainment Company announced that the award-winning Cooking Mama franchise has sold more than 4 million units domestically. Developed by Cooking Mama Limited, all five games within the Cooking Mama franchise feature easy to pick-up-and-play entertainment for people of all ages. And now, each game in the Mama line is available for $29.99 or less.

“We are thrilled to reach this significant milestone. Majesco’s #1 franchise continues to resonate with gamers of all ages and genders,” said Jesse Sutton, Chief Executive Officer, Majesco. “We will continue to explore ways to expand the Mama brand with innovative and compelling products that offer new entertainment experiences.”

The Cooking Mama franchise includes:

· Cooking Mama for Nintendo DS: Released in September 2006, the very first cooking game introduced quirky Mama to gamers everywhere, scored industry awards and established fun and addictive Touch Screen play with bite-sized recipe mini-games. SRP $19.99.
· Cooking Mama: Cook Off for Wii: Released in March 2007, Mama’s first Wii debut turned the Wii Remote into a universal kitchen tool that players could use to whip up international delicacies in their living rooms. SRP $19.99.
· Cooking Mama 2: Dinner with Friends for Nintendo DS: Mama’s handheld follow up added customization, new recipes and hungry dinner guests to the series so no one had to eat alone. SRP $29.99.
· Cooking Mama World Kitchen for Wii: The Wii sequel gave the iconic leading lady a full 3D makeover and added kitchen mini-games, customization and 2-player cooperative cooking into the stew pot. Now available for a new low price of $29.99.
· Gardening Mama for Nintendo DS: Fresh for spring, Mama’s first brand offshoot proved that her superior skills weren’t confined to the kitchen. The game transforms the Nintendo DS stylus into a universal gardening tool that green thumbs in-the-making will use to plant, nurture and harvest flowers, fruits and vegetables. Gamers can download a playable demo currently in approximately 10,000 Nintendo kiosks at major retailers nationwide. SRP $29.99.

All games in the Cooking Mama series are rated E for Everyone and available at retailers nationwide. To learn more about the franchise, please visit the official site at www.cookingmama.com.