Atari’s new Backyard Sports® Rookie Rush video game to be named official football video game of Pop Warner Football
Pop Warner Little Scholars, Inc., the nation’s largest and oldest youth football, cheer and dance organization, today announced a sponsorship program involving Backyard Sports® Rookie Rush, a football video game manufactured by Atari, Inc., global producer, publisher and distributor of interactive entertainment software for interactive game platforms.
As part of the program, Atari’s Backyard Sports® Rookie Rush, which launched on October 26th , will be exclusively named the official football video game of Pop Warner Football. Atari will also become an event sponsor of the 2010 and 2011 Pop Warner Super Bowls, held at the ESPN ™ World Wide Sports Complex at Walt Disney World ™ in Orlando, Florida on December 4-11, 2010 and December 3-10, 2011.
Additional elements of the sponsorship program include:
· Pop Warner will include Atari in sampling, exhibit space, public service announcements, and signage at all nationally and regionally controlled Pop Warner events,.
· Atari will donate two thousand dollars ($2,000) to the Pop Warner scholarship fund annually
· Atari will incorporate the Pop Warner logo on the Backyard Sports® Rookie Rush manual, packaging inserts for the 2010 season and in the game, on packaging and in the manual for the 2011 Product.
In conjunction with the Atari sponsorship program, Pop Warner today announced the launch of a video contest for Pop Warner football teams. The Rookie Rush – Pop Warner Video Contest will allow Pop Warner football teams across the country to submit video entries to become the official 2011 Backyard Sports® Rookie Rush sponsored team. Users can vote on their favorite videos from November 11th to November 30th,, 2010, and the winning team, announced at the 2010 Pop Warner Super Bowl, will receive uniforms, football equipment and recognition on both Pop Warner and Atari’s websites.
“In anticipation of the 2010 Pop Warner Super Bowl, we are excited to work with Atari to further increase engagement in youth football across the nation,” said Mary FitzGerald, COO of Pop Warner. “We hope that the Rookie Rush – Pop Warner Video Contest will inspire camaraderie amongst Pop Warner teams and facilitate engagement in both the sport and the video game.”
“The family-friendly Backyard Sports series of video games are dedicated to teaching kids sportsmanship, inclusion and encouraging kids to play outdoors as well as enjoy video games,” says Jim Wilson, President of Atari. ”We share Pop Warner’s ideals and supporting the 2010 and 2011 Pop Warner Super Bowls is a great fit for our brand.”